Area Marketing Manager

Director of Field Marketing About Jiffy Lube: Jiffy Lube is one of North America’s most recognized fast oil change and automotive maintenance brands, helping drivers keep their vehicles running smoothly through a trusted network of service centers. We are committed to delivering a fast, consistent, and high-quality customer experience while supporting business growth across our franchise network.

Position summary

The Area Marketing Manager is responsible for developing and executing local marketing strategies that drive customer acquisition, retention, and brand growth across an assigned group of franchise markets. Acting as a trusted business partner, this role works directly with franchise owners and leadership teams to build integrated marketing plans that align national brand initiatives with local market opportunities.

This position requires a strong blend of strategic thinking, commercial acumen, relationship management, experienced marketing mix planning and hands-on marketing execution. The ideal candidate is an experienced marketer who thrives in a franchise or multi-unit retail environment and enjoys influencing stakeholders to achieve shared business goals.

Key Responsibilities

• Partner with franchise owners and operators and co-op markets to develop and execute localized marketing plans that support business growth across all marketing channels.
• Translate national marketing strategies into market-specific activation plans across paid media, digital marketing, social media, promotions, public relations, reputation management, events, print, and community engagement.
• Lead annual marketing planning and business reviews with franchise partners and agency teams.
• Monitor and help to optimize campaign performance and provide recommendations based on data, insights, and market trends.
• Support the implementation of brand, digital, technology, and customer experience initiatives across assigned markets.
• Ensure consistent brand standards and marketing compliance throughout the network.
• Collaborate cross-functionally with Operations, Marketing, Communications, Digital, and external agency partners.
• Support new market development, grand openings, and local brand-building initiatives.
• Serve as a marketing subject matter expert and contribute to strategic projects that enhance marketing effectiveness across the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of marketing experience, preferably within a franchise, multi-unit retail, automotive, restaurant, convenience, or service-based business.
• Experience developing and executing integrated marketing campaigns across traditional and digital channels.
• Strong understanding of digital marketing, media planning, customer acquisition, and local marketing strategies.
• Proven ability to influence and build relationships with business owners, executives, and cross-functional stakeholders.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Excellent communication, presentation, and project management skills.
• Experience working with agencies and external partners is preferred.
• Franchise marketing experience is strongly preferred.

Travel

Approximately 30-50%, including franchise meetings, market visits and External stakeholder meetings.