B2B Marketing Manager

About Jiffy Lube

Jiffy Lube is one of North America’s most recognized fast oil change and automotive maintenance brands, helping drivers keep their vehicles running smoothly through a trusted network of service centers. We are committed to delivering a fast, consistent, and high-quality customer experience while supporting business growth across our franchise network.

Position summary

: The B2B Marketing Manager is responsible for developing and executing Jiffy Lube's end-to-end marketing strategy for B2B growth audiences, including fleet customers, national and local business accounts, and prospective customers. This role owns the full lead generation pipeline, from market segmentation and targeted prospecting through lead nurturing, conversion, and performance measurement.

The position partners closely with operations, franchise development, business performance teams, and external agencies to accelerate customer acquisition and drive profitable growth.

Key Responsibilities

• Develop and execute integrated demand generation strategies to drive qualified leads across fleet, commercial, and franchise development audiences.
• Own the end-to-end lead funnel, including audience segmentation, campaign development, lead scoring, nurturing, conversion optimization, and reporting.
• Lead CRM and marketing automation initiatives to improve prospect engagement and pipeline efficiency.
• Create and oversee content strategies that support awareness, consideration, and conversion across key B2B customer journeys.
• Establish lead generation targets, KPIs, attribution frameworks, and performance dashboards to measure ROI and pipeline contribution.
• Identify and activate new prospecting opportunities across digital, partnership, event, account-based marketing (ABM), and outbound channels.
• Partner with sales and franchise development teams to optimize lead handoff processes and improve conversion rates.
• Manage external agencies, vendors, and technology platforms supporting demand generation and CRM activities.
• Analyze campaign and funnel performance to continuously improve lead quality, acquisition costs, and marketing effectiveness.

Qualifications

• Bachelor’s degree required; master’s degree preferred
• 8+ years of experience in B2B marketing, demand generation, CRM marketing, growth marketing, or customer acquisition.
• Automotive service, fleet or franchise retail operations experience strongly preferred
• Proven track record building and managing lead generation programs that drive measurable pipeline and revenue growth.
• Deep experience with CRM and marketing automation platforms
• Expertise in customer segmentation, lead nurturing, lifecycle marketing, attribution, and marketing analytics.
• Experience collaborating closely with sales teams on lead qualification and pipeline management.
• Strong analytical, project management, and communication skills.
• Experience in franchise, retail, automotive, multi-location services, or related industries is preferred.
• Very strong commercial mindset, with thorough knowledge of the 4 Ps of marketing (product, price, place and promotion) and a record of growing brands and exceeding volume and profitability targets
• Strong experience working closely with entrepreneurs, buyers and small business owners
• Strong analytical skills
• Able to work independently with limited supervision; highly self-motivated and able to manage competing priorities

Travel: Approximately 20%