Senior Analyst, Demo Enablement Lead - Slack

What You’ll Be Doing & Why It Matters

The Slack Demo Strategy team is the storytelling engine behind how Slack shows up in front of customers. We build and maintain the demo environments, tools and content that Slack’s sales and solution engineering (SE) orgs rely on to be successful. As the Demo Lead, you’ll be the connective tissue between sales and SEs, equipping both teams with the narrative and materials they need to deliver winning customer demos themselves.

You’ll turn new product capabilities into compelling stories, and you’ll be a go-to presenter internally, delivering demos and updates during enablement moments. To be ready for those moments, you will help build the assets and resources the field needs to demo confidently. This role blends hands-on demo building with high-visibility internal enablement, and gives you a front-row seat to Slack’s newest capabilities.

Core Responsibilities & Scope

• Serve as a trusted partner to both sales and SE stakeholders - gathering requirements, building resources & demos, and making sure demo assets serve your stakeholders
• Support day-to-day management of the demo environment - triage or respond to questions, address issues, and help manage the demo Help channel
• Build and maintain demo scripts, framing every capability as a customer story - not just a feature walkthrough - that resonates in real customer conversations
• Deliver demos or updates during Slack enablement sessions to demonstrate what good looks like as well as building awareness of demo resources & tools
• Produce recurring enablement content such as bite-sized demo video series that lead with a strong narrative/storytelling thread tying features back to customer outcomes
• Maintain demo documentation so both the sales and solution engineering orgs have a clear source of truth
• Track adoption/usage metrics and report out on program health

Minimum Requirements

• 3-5 years of experience in solution engineering, demo/technical product marketing, demo enablement, or a comparable role
• Hands-on technical builder - you’ve personally built and run demo environments, scripts, and assets, and you’re comfortable getting into the product, configuring workspaces, and troubleshooting issues yourself.
• Excellent storytelling skills - able to turn a product capability into a clear, memorable, customer-centric narrative rather than a feature list
• Confident, polished presenter - comfortable delivering demos during live enablement sessions
• Skilled relationship builder - builds and maintains strong working relationships across with key stakeholders and cross-functional partners, invested in diagnosing needs in order to translate that into assets/resources/demos the sales and SE needs to be customer-ready
• “Early Adopter” builder mindset - able to work productively with early or limited access to unreleased product updates; excited about new innovation and the first to test drive new features
• Naturally proactive - able to diagnose, scope undefined problems, and flag needs early
• Detail-oriented and organized - able to juggle multiple deliverables at a time and builds for scale

Preferred Qualifications

• Familiarity with or hands-on experience using Slack. Bonus if you’ve used Slackbot, workflows, or Slack’s AI features.
• Experience building lightweight automation or AI-assisted tooling
• Experience with video editing and demo software (e.g. Camtasia, Consensus)