Senior, Account SE

Overview of the Role: The Salesforce Marketing Cloud platform is a leader in AI-driven customer experiences solutions. It gives every digital, data, and marketing teams comprehensive capabilities: To unify their data, segment audiences, gain insights, and activate across touchpoints like email, mobile, and web, while optimizing the marketing funnel with agentic capabilities.

The Salesforce Marketing Cloud Solution Engineer/Consultant engages with customers ranging from operational marketing and IT teams to C-Level executives. The MC SE is a trusted technical advisor who brings Marketing Cloud to life through hands-on demos, proofs of concept, and solution design, translating technical depth into business value for audiences at every level.

The Marketing Cloud Solution Engineer is part of the EMEA central (DE+AT) team, providing technology and industry expertise to customers and partners by crafting, packaging, and demonstrating innovative solutions that solve key business challenges and help to deliver against demanding critical metrics.

In addition to working on sales opportunities, leading proof-of-concepts, supporting marketing initiatives, you will also get a chance to work on exciting and strategic initiatives to drive continuous improvement within the Solution Engineering team and to grow your personal profile within Salesforce.

Responsibilities

• Partnership with Sales & Specialists: Work in close partnership with sales teams, partners, and product and industry specialists to support pipeline and revenue growth.
• Business Problem Solving: Take on complex business challenges, using research and business assessment to define problems, identify opportunities, and recommend actionable next steps.
• Discovery & Workshops: Lead client discovery and technical workshop sessions to ensure the proposed solution solves identified business and architectural challenges, helps achieve customer KPIs, and provides a path to fast ROI.
• Solution Development & Roadmaps: Collaborate with business stakeholders and technical teams to develop solutions and roadmaps that leverage the full power of Marketing Cloud, including designing how Salesforce Data Cloud (Data 360) can serve as a single source of truth for hyper-personalized customer experiences.
• Strategic Guidance: Construct future-state customer journey strategies and long-term IT roadmaps centered on data activation. Assist the customer, Account Executive, and Professional Services teams with discovery, analysis, and solution recommendations.
• Demos & Presentations: Deliver compelling demonstrations and executive-level presentations, both in sales cycles and at Salesforce events such as World Tour, showing how connected, data-driven customer experiences come to life.
• Proofs of Concept: Own proofs of concept and prototypes on Marketing Cloud and Data 360 from start to finish, including defining success criteria and building the solution.
• Thought Leadership & Continuous Learning: Stay current on product developments, industry trends, and new technologies, with a special focus on Customer Data Platforms and data-driven marketing. Share your expertise with clients and internal teams.
• Team Collaboration: Support the wider Marketing Cloud team and other business units to drive excellent customer outcomes and growth. Amplify the reach of your successes and learnings internally to maximize the impact of every engagement.

Required Experience and Qualifications

• Languages: Native-level fluency in German and English.
• Experience: 5+ years in Solution Consulting, Solution Engineering, Technical Architecture, Technical Product Lead, or technical consulting. This includes positioning and demonstrating solutions that inspire and transform the customer experience.
• Domain Expertise: 5+ years in one or more of the following: Digital Marketing (B2C and/or B2B), Marketing Automation, Customer Data Platforms, and AI. B2C industry experience (Retail, Consumer Goods, Financial Services) and a solid understanding of B2B and B2C marketing dynamics.
• Technical Proficiency: Deep knowledge of Salesforce Data Cloud (formerly Salesforce CDP) and how to leverage customer data platforms. Working knowledge of integrations and APIs. 2+ years of hands-on Salesforce Marketing Cloud experience is highly preferred.
• MarTech Architecture: Proven ability to understand and design MarTech architectures, including integrations with CRM, commerce, content, and analytics systems.
• Presentation and Communication: Excellent communication skills, with the ability to persuasively present complex technical and data-centric concepts to audiences ranging from technical teams to C-level executives.
• Strategic Mindset: Proven ability to develop and articulate a strategic vision for using marketing and data technologies to drive business outcomes and enhance customer experiences.
• Problem Solving and Self-Direction: A creative, analytical, autonomous self-starter who can learn, lead, and prioritize effectively in a fast-paced environment.
• Collaboration: Proven track record of working with cross-functional teams, including sales, product management, and customer success.

Advantageous / Preferred

• Experience building and delivering POCs or implementations on marketing or data platforms.
• Technical expertise in any of: CDPs, DMPs, cloud data platforms, Loyalty Management, Analytics, Content Management Systems, and/or real-time personalization.
• ML/AI project experience, including LLMs, prompt engineering, and agentic use cases.
• Scripting or development skills, such as SQL, AMPscript/SSJS, JavaScript, or Python.
• Salesforce certifications, such as Marketing Cloud Consultant or Developer, Data Cloud Consultant, Agentforce, or Architect-track credentials.