Marketing Manager
What you'll need to apply
Fields this application requires
Company-specific questions
- Are you now or have you ever been a Penumbra employee?
- Are you now or have you ever been a temporary employee of Penumbra (employed at Penumbra by a 3rd party agency or vendor)?
- Do you now or have you ever worked for Pricewaterhouse Cooper (PwC)?
- What is the highest level of education you have completed?
About this role
Employer-provided description, formatted for easier reading.
General Summary
The Marketing Manager will develop, implement, and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution.
There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members.
Specific Duties and Responsibilities
- Manage continuing U.S. customer and field-oriented product support activities. *
- Represent company at tradeshow meetings to promote products. *
- Implement promotion strategies, ensuring accuracy of product communication content.*
- Participate in field training on company products, and in the development of training materials. *
- Identify market opportunities to maximize market penetration. *
- Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.*
- Participate in development and review of product specifications. *
- Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users. *
- Articulate and reinforce high level positioning concepts to the field organization. *
- Support global marketing activities through communication and other support for regional sales and marketing team members. *
- Be personally knowledgeable of Penumbra’s products and customers’ anticipated uses. Know competitive situations and sell basics. *
- Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features. *
- Participate in market research activities as required.
- Participate in development/review of product specifications. *
- Participate on cross-functional launch team to ensure successful delivery of completed products to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols. *
- Participate in developing detailed marketing literature and other sales tools for the Penumbra products as assigned. *
- Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.*
- Understand relevant security, privacy, and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company. *
- Ensure other members of the department to follow the QMS, regulations, standards, and procedures. *
- Perform other work-related duties as assigned.
*Indicates an essential function of the role
Position Qualifications
Minimum education and experience:
- Bachelor's degree in business, biology, or related field with 3 + years of experience, or equivalent combination of education and experience
Additional qualifications:
- MBA a plus, but not required
- Cardiovascular device experience preferred, but not required
- Demonstrated collaboration skills in a team environment
- Strong oral, written, and interpersonal communication skills required
- High degree of accuracy and attention to detail
- Proficiency with MS Word, Excel, and PowerPoint
- Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Working Conditions
- General office environment
- Business travel from 30% - 40% (U.S. and/or international)
- Potential exposure to blood-borne pathogens
- Requires some lifting and moving of up to 25 pounds
- Must be able to move between buildings and floors.
- Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.
- Must be able to read, prepare emails, and produce documents and spreadsheets.
- Must be able to move within the office and access file cabinets or supplies, as needed.
- Must be able to communicate and exchange accurate information with employees at all levels daily.
Annual Base Salary Range: $125,000 - $200,000
We offer a competitive compensation package plus a benefits and equity program, when applicable.
Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.