Lifecycle / CRM Marketer (Email, SMS & Retention)

Company Overview

Our client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and the founder of a category-defining DTC consumer brand, the company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon.

Its products are designed as daily self-care rituals with a natural replenishment cycle, and the company is now building a dedicated in-house retention function to turn first-time buyers into loyal brand advocates.

About the Role

Maybe you've been running email and SMS for a DTC brand and want to build a retention program from the ground up rather than inherit someone else's. Or maybe you've been executing flows and campaigns inside a bigger team and want to own the whole channel: strategy, builds, testing, and results. In this role you won't be one of several people sharing a send calendar.

You'll be the primary retention specialist, owning email and SMS end to end and the repeat-purchase number that comes with them.

What You Will Do

• This is a hands-on, execution-oriented role for a data-driven marketer who is as comfortable analyzing cohort repeat rates as building a flow in Klaviyo.
• Nail care is a daily ritual with a natural replenishment cycle, so the goal is clear: maximize LTV, repeat purchase velocity, and list health, and prove it with data.
• You will design, configure, and launch automated customer journeys in Klaviyo, including Welcome series, Browse and Cart Abandonment, Post-Purchase Education, Replenishment Reminders, and Winbacks.
• You will manage the SMS program, from broadcast schedules and subscriber acquisition pop-ups to targeted text sequences, in compliance with carrier and TCPA guidelines.
• You will segment customer lists by purchase history, product preferences, engagement recency, and retail vs.
• DTC behavior to protect inbox placement and domain health.
• You will partner with the Senior Graphic Designer and copywriters to produce high-converting, on-brand email assets.
• You will analyze cohort repeat rates, churn indicators, and channel revenue attribution, and present key retention metrics in weekly cross-functional readouts.
• You will also use AI tools to generate subject line variants, test multivariate body copy, and streamline QA.
• Why Join You'll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience.
• You'll have real ownership: the send calendar, the flow architecture, and a retention function built around your work, with direct collaboration across performance, design, and community.
• The role is fully remote and works with a US-based team.

Who You Are

• Retention Experience: 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand.
• Platform Expertise: Advanced hands-on proficiency with Klaviyo (or equivalent enterprise retention platforms) and Shopify.
• Replenishment Model Acumen: Clear understanding of repeat-purchase mechanics, replenishment cycles, and customer cohort segmentation.
• Data & Testing Rigor: Experience structuring controlled A/B tests (send time, subject line, layout, incentive) and translating performance data into iterative wins.
• Autonomous Execution: Ability to take complete ownership of the send calendar and flow builds with minimal oversight.
• Language & Alignment: Strong written English; fully aligned with US Eastern working hours.

Nice to Have

• Experience in beauty, personal care, or CPG, especially replenishable or subscription-style products
• Hands-on experience with dedicated SMS platforms (e.g., Postscript, Attentive) and TCPA compliance
• Experience building retention programs that account for both DTC and retail customers
• Familiarity with attribution and analytics tools (e.g., Triple Whale, GA4) for retention reporting
• Familiarity with AI tools and workflow automation for copy testing and QA

📍 Remote, LATAM-based | Contractor | US Eastern hours | Part time