Content & Community Manager (Social Media & Brand Advocacy)

Company Overview

Our client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and the founder of a category-defining DTC consumer brand, the company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon.

Its products are designed as daily self-care rituals, and building an active, engaged community of nail enthusiasts, skincare obsessives, and everyday consumers is central to the brand’s long-term growth.

About the Role

Maybe you’ve been the person running a beauty or lifestyle brand’s social channels and want a bigger say in what the brand becomes. Or maybe you’ve been creating content on the side and want to turn your instinct for trends into a full-time role. Here you won’t be posting from a content calendar someone else wrote.

You’ll be the voice of the brand online, decide what’s worth jumping on, and turn customers into its loudest advocates.

What You Will Do

• This is a hands-on role for a culturally fluent, self-directed creator who is as comfortable replying to DMs as filming a TikTok on a phone.
• Every platform has its own rhythm.
• The expectation stays the same: build a community people want to be part of, and feed what you learn back into the business.
• You will manage day-to-day engagement across TikTok and Meta, responding to comments, replying to DMs, engaging with tagged stories, and joining organic cultural conversations with a playful, authentic brand tone.
• You will spot emerging beauty, manicure, and skincare trends early, pitch content ideas, and produce native, mobile-first short-form video and UGC-style clips.
• You will identify, contact, and seed products to micro-creators, nail artists, and aesthetic influencers to keep a steady pipeline of organic UGC.
• You will keep a pulse on community feedback, product questions, and order issues, and escalate to operations or leadership when needed.
• You will also share community insights, viral hooks, and standout comments with the Growth and Design teams to inspire new ad angles and email topics.
• Why Join You’ll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience.
• You’ll have real ownership of the brand’s voice and community, with your insights directly shaping ads, emails, and product conversations.
• The role is fully remote and works with a US-based team.

Who You Are

• Social & Community Experience: 2–4+ years managing social media channels and interactive communities for an active consumer, lifestyle, or beauty brand.
• Cultural Fluency: Deep familiarity with North American beauty culture, internet humor, TikTok trends, and the mechanics of organic engagement.
• Creative Content Skills: Comfort capturing and editing native short-form video (TikTok, Instagram Reels, CapCut) using a smartphone or desktop editor.
• Voice & Tone Adaptability: Exceptional written English skills; able to write witty, warm, and grammatically flawless copy matching our brand persona.
• Self-Directed Operator: Enthusiastic team player who takes initiative, engages with community members proactively, and spots opportunities without needing rigid instructions.
• Schedule Alignment: Full-time commitment aligned with US Eastern working hours.

Nice to Have

• Experience in beauty, nail care, skincare, or wellness, especially DTC brands
• Hands-on experience running creator seeding or micro-influencer programs
• Experience managing TikTok Shop content or affiliate creators
• Familiarity with social listening or community management tools, and AI tools for content workflows

📍 Remote, LATAM-based | Contractor | US Eastern hours