Product Marketing Manager

Company Overview

ZyCal Bioceuticals Healthcare Co., Inc. is a fast-growing healthcare company focused on natural stem cell activation for human and pet health.

Job Summary

As Product Marketing Manager, you will be the strategic and tactical driver for key product categories. Driving both strategic planning with KPIs as well as craft and implement tactical plans which drive significant ROI.

This role requires an experienced marketer (7+ years with documented experience) in CPG or healthcare consumables to thrive in an entrepreneurial, roll-your-sleeves up culture with an experienced (20+ years) team.

Duties

• Lead market research, market analysis, customer segmentation, and analysis of industry trends to inform product positioning and product marketing strategy.
• Manage product launch planning and marketing project management, to drive ROI through both the DTC and healthcare professional channels.
• Must be able to learn basic science to articulate brand differentiation to position and capture market share to drive revenues.
• Create content, product demos, and presentations for B2B marketing, e-commerce, and digital marketing channels.
• Use marketing analytics and data analytics to support data-driven decision making and refine marketing plans.

Your impact

Clear positioning and coordinated launches help customers understand product value and help sales teams communicate it.

Requirements

• MUST have a minimum of 7+ year in CPG or healthcare consumable marketing experience (documented) - ideal candidates will have 10- 20 year experience.
• Must have excellent product management and time manage skills - able to implement and be a force of one, driving products through both the healthcare channel and direct to consumer (non-retail).
• Must have both upstream and downstream marketing experience.
• Strong content writing, writing, presentation, and analysis skills.
• Familiarity with Agile, product management, market research, customer segmentation, and industry trends.

Compensation includes competitive base, MBO bonus, full healthcare and benefits package and stock options. Come and soar with an experience team - let your years of experience shine!

Pay: Up to $110,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Paid time off

Work Location: In person