Digital Marketing Manager

Company Overview

ZyCal Bioceuticals Healthcare Co., Inc. is a fast-growing healthcare company positioning to become a world leader in natural stem cell activation for human and pet health.

Job Overview

As an experienced Digital Marketing Manager, you’ll plan. implement and manage digital campaigns that build awareness, engage audiences, and support e-commerce growth. You’ll use performance data to refine marketing across search, social, email, and web channels. MUST be experienced with healthcare, ideally nutritional supplements marketing, and compliant with DSHEA guidelines.

Duties

• Set up and manage digital campaigns, including paid search marketing, Google Ads (formerly Google AdWords), Facebook Advertising, and social media advertising campaigns.
• Lead search engine optimization (SEO), search engine marketing (SEM), keyword research, and conversion optimization; use SEO tools to guide improvements.
• Oversee content creation, social media marketing and management, email marketing, and marketing automation.
• Manage websites and social media site including creating content in compliance with FDA and FTC guideline, editing, working with graphic and placing on various social sites appropriate to target audiences to drive ROI.
• Track web analytics and marketing analytics with Google Analytics and Google Tag Manager; prepare reporting and optimize campaign performance.

Your impact

Clear, data-informed campaigns help audiences find relevant information and make it easier for the business to connect with prospective customers.

Experience

• MUST have 5+ years of documented proof of successful digital marketing experience growing a consumable product/brand through on-line channel. ,
• Must have 7+ years of product and marketing management experience associated with CPG or healthcare consumables.
• Ideal candidate has big corporate and entrepreneurial experience, knowing how to craft strategic plans which drive businesses and can also implement as force of one (without a full-service agency) to produce tangible results driving key metrics and revenue.
• Strong analytical skills (great excel skills required) and the ability to turn campaign insights into practical improvements.
• Must be able to work in office and collaborate with team and senior management in an extremely fast-paced environment - do not apply if you seek remote or hybrid!

Compensation include competitive base salary, annual MBO bonus, full health and benefits package and stock options.

Come join a team of seasoned managers each with 20+ years of experience, in a professional, entrepreneurial team environment where only results matter!

Pay: Up to $110,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Work Location: In person