Senior Performance Marketing Manager

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

Plano, TX 75023

COMPENSATION

$81/hour

SCHEDULE

Fully Onsite, Monday–Friday, 40 hours per week

CONTRACT TERM

1-year contract with a strong possibility of extension or conversion to full-time employment.

POSITION OVERVIEW

Our client is seeking an experienced Performance Media professional to lead lower-funnel performance marketing initiatives focused on driving revenue growth, customer acquisition, conversions, and return on advertising spend (ROAS).

This individual will oversee campaigns across paid search, Google Shopping, Performance Max, display, and retargeting, leveraging data-driven strategies to maximize digital media performance and traffic to client's webpage.

The ideal candidate will bring extensive experience managing performance media campaigns, optimizing digital advertising investments, and partnering with media agencies and cross-functional stakeholders. This role will work closely with e-commerce, digital product, creative, and marketing teams to improve the customer journey, maximize conversion opportunities, and support client's broader commercial priorities.

KEY RESPONSIBILITIES

• Lead lower-funnel performance marketing initiatives across paid search, Google Shopping (PLA), Performance Max, display, and retargeting.
• Develop and execute data-driven media strategies focused on revenue growth, conversions, customer acquisition, and efficient traffic generation to the client.
• Manage and optimize campaigns across Google Ads, Microsoft Advertising, and other performance media platforms.
• Partner with media agencies to oversee campaign execution, budget allocation, optimization, and performance against established KPIs.
• Identify opportunities to improve media efficiency and maximize ROAS through audience targeting, bidding strategies, campaign structure, and channel investment decisions.
• Drive conversion, remarketing, product consideration, and purchase-intent strategies through audience segmentation, keyword optimization, and product feed management.
• Analyze channel performance to identify opportunities to improve customer acquisition costs, conversion rates, and overall return on media investment.
• Collaborate with e-commerce, digital product, creative services, and UX teams to improve landing page performance and the overall customer journey.
• Align performance media activities with product launches, promotions, seasonal campaigns, and broader commercial priorities.
• Coordinate with headquarters and regional marketing teams to ensure alignment on performance marketing strategies and best practices.
• Develop and execute structured testing plans across audience strategies, ad formats, bidding approaches, and emerging performance marketing solutions.
• Explore opportunities to leverage automation, AI-powered optimization, and platform innovations to improve campaign effectiveness and long-term growth.
• Develop campaign reporting and communicate performance insights and recommendations to marketing leadership.

REQUIRED QUALIFICATIONS

• 9+ years of experience in performance marketing and media management, preferably within a large brand, agency, or e-commerce environment.
• Strong hands-on experience with lower-funnel performance media, including paid search, Google Shopping, Performance Max, display, and retargeting.
• Demonstrated success managing performance-focused media campaigns with revenue, conversion, customer acquisition, and ROAS objectives.
• Working knowledge of Google Ads, Microsoft Advertising, Google Merchant Center, and Google Analytics 4 (GA4).
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimization strategies.
• Experience managing media agencies, campaign budgets, and cross-functional stakeholder relationships.
• Familiarity with attribution, conversion tracking, product feeds, and e-commerce performance measurement.
• Ability to navigate complex organizations, manage multiple priorities, and collaborate effectively across teams.
• Excellent organizational, communication, and problem-solving skills with a proactive, results-oriented mindset.

PREFERRED QUALIFICATIONS

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
• Experience supporting enterprise-level e-commerce or direct-to-consumer (DTC) businesses.
• Familiarity with Performance Max, automated bidding, dynamic product advertising, and multi-channel attribution.
• Experience working across multiple product categories and managing integrated performance media campaigns.
• Knowledge of SEO and its relationship to paid search and broader digital acquisition strategies.
• Experience developing campaign performance reports and presenting results to marketing leadership.