Marketing Manager

If you want to lead marketing for products that genuinely help firefighters do their jobs more safely and effectively, this is your opportunity to shape how a respected name in the fire service shows up in the market.

About Weis Fire & Safety

Weis Fire & Safety has been serving the fire service industry for more than 50 years. As a family-owned company, we’ve built our reputation by taking care of our customers, standing behind our products, and investing in our people.

We build fire apparatus and wildland trucks, design our patented Commander Series (Draft Commander®, Foam Commander®, and Hose Commander®), and supply the equipment firefighters rely on every day, from SCBA and thermal imaging cameras to rescue tools, hose, nozzles, turnout gear, and scene lighting.

Our customers are municipal fire departments, rural fire districts, industrial facilities, and safety professionals who count on us to help keep their people and communities safe.

About the Role

You’ll lead our marketing efforts and work hand in hand with sales, engineering, production, and leadership to grow the business. This is a hands-on role: you’ll set the plan, manage the budget, and lead a small team, and you’ll also roll up your sleeves to help close deals, run trade shows, and get new products out the door. If you like being the person who connects the dots across a company, you’ll fit right in.

What You’ll Do

Lead marketing strategy and the team

• Build and run an annual marketing plan and budget tied to our sales and growth goals, across apparatus, the Commander Series, and our equipment lines
• Lead, coach, and develop the Content and Social Media Marketing Representative and/or marketing interns
• Set priorities for content, social, email, web, and advertising, and make sure the work gets done well and on time
• Set goals for growing our social media audience and engagement, and hold the team accountable to them
• Manage outside agencies, freelancers, and vendors

Support sales

• Partner with our Territory Account Managers and National Sales Manager on proposals, bid responses, and quotes for fire departments, municipalities, and industrial customers, including writing, editing, formatting, and pulling together product and company information
• Create and maintain sales tools like presentations, brochures, spec sheets, apparatus build sheets, case studies, and proposal templates
• Work with sales to plan campaigns that generate and nurture leads, and track how those leads turn into business
• Gather feedback from the sales team, fire chiefs, and apparatus committees to sharpen our messaging

Run trade shows and events

• Plan our trade show and fire service conference calendar and manage registrations, booth design, shipping, and logistics (including displaying apparatus and equipment)
• Attend shows to staff the booth, meet customers and prospects, run product demos, and capture leads
• Make sure every lead from a show gets followed up on, and report on what each show delivered

Work across the company

• Work with engineering and production on product launches, positioning, and pricing input, including the Commander Series
• Showcase the apparatus we build, from build milestones to delivery days, so departments see our quality and craftsmanship
• Support HR with employer branding and recruiting content to help us attract skilled people to our production team
• Partner with leadership on company announcements, website updates, and public-facing communications
• Keep an eye on competitors and fire service market trends, and share what you learn

Measure and improve

• Track and report on marketing performance, including leads, pipeline influence, website traffic, social growth, and campaign results
• Use data to decide where to invest time and budget, and adjust when something isn’t working

Who We’re Looking For

• 5 or more years of marketing experience, including at least 2 years leading projects, programs, or people
• A bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience
• Experience working closely with sales teams, including helping write proposals or bid responses (public-sector bids are a plus)
• Hands-on trade show and event experience
• Strong writing, editing, and presentation skills
• Experience managing a marketing budget and outside vendors
• Comfort with CRM and marketing automation tools (such as Salesforce or HubSpot) and web analytics
• The ability to understand technical products and explain their value in practical terms
• Ability to travel up to 25%

Nice to Have

• Experience in the fire service, public safety, or emergency vehicle industry
• B2B or government marketing experience in manufacturing, industrial, or technical products
• Experience with product launches and channel or distributor marketing
• Website management experience

Why Join Weis

• Competitive base salary
• Medical, dental, and vision insurance, and a 3% 401(k) match
• Paid time off
• The chance to build and shape our marketing function
• A respected, family-owned company with more than 50 years of serving the fire service
• The opportunity to market products that genuinely help protect lives and property

If This Sounds Like You

If you’re looking for a role where your ideas are valued, your work directly drives growth, and what you promote helps firefighters do their jobs more safely, we’d love to hear from you. Join Weis Fire & Safety and help shape how the fire service sees us.

Additional Information

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The employer reserves the right to modify this job description at any time.

Compensation

The anticipated salary range for this position is $60,000–$98,000 per year in Salina, KS. This range is intended as a general guideline. We evaluate a variety of factors when determining compensation, including the scope and responsibilities of the role, relevant work experience, education, certifications, and key skills, as well as broader market and business considerations.

Our organization is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Pay: $60,000.00 - $98,000.00 per year

Work Location: In person