CRM & Lifecycle Marketing Manager

CRM & Lifecycle Marketing Manager 📍 Orlando, FL The Person We Want We’re looking for a retention marketer who gets excited about the second purchase, not just the first. Someone who sees a drop in repeat customers and immediately wants to know where the journey is breaking. Someone who can segment an audience, build the automation, write the brief and read the results.

Someone who treats every email, SMS and push notification as a chance to test something. You’ll own the customer lifecycle for a consumer-facing business with a large, engaged customer base and plenty of room to grow loyalty and lifetime value. This is a hands-on role for someone who wants to build programs, not just manage sends.

What You’ll Own

Own CRM and lifecycle strategy across email, SMS, push and in-app channels Build and optimize automated journeys, including welcome, onboarding, abandonment, post-purchase, win-back and loyalty Segment and personalize communications using customer, behavioral and transactional data Run ongoing A/B and multivariate testing across subject lines, content, offers and timing Own retention metrics: repeat rate, LTV, churn, engagement and CRM-driven revenue Partner with Creative and Brand on campaign messaging and design Work with Data and Analytics to build reporting, attribution and customer insights Manage list health, deliverability and compliance (CAN-SPAM, TCPA) Support loyalty and membership programs that drive repeat visits and purchases Who We’re Looking For 5+ years of CRM, lifecycle or retention marketing experience Hands-on experience with platforms such as Klaviyo, Braze, Salesforce Marketing Cloud, Iterable or HubSpot A proven track record of growing retention and LTV through lifecycle programs Strong segmentation, personalization and automation skills Comfort working with data, using SQL or advanced Excel, plus GA4 and CRM reporting A test-and-learn mindset with strong copy and campaign instincts Knowledge of deliverability best practice and email/SMS compliance Hospitality, travel, leisure, e-commerce or DTC experience is a plus Loyalty program experience is a plus