Content Marketing Specialist

Schneider’s Motorsports & Marine is looking for a creative, motivated Digital Content & Marketing Specialist to help grow our brand, generate qualified leads, and help sell our boats, trailers, services, and other products.

About Schneider’s Motorsports & Marine

Schneider’s Motorsports & Marine is a growing marine and trailer dealership serving Southeast Michigan. We sell new and pre-owned boats, enclosed and open trailers, boat and PWC trailers, and related recreational products. We also operate a full-service marine department offering storage, winterization, repairs, rigging, and other marine services.

We are a fast-paced, hands-on dealership focused on sales, customer service, inventory, and continued growth.

About the Position

This is a full-time, in-person marketing position for someone who understands boats, trailers, powersports, automotive, RVs, or a similar recreational industry and wants to grow their marketing skills in a dealership environment.

You will work closely with our sales team, service department, parts department, and management to make sure our inventory, services, promotions, and events are marketed effectively.

You will receive training and direction on our brands, products, and advertising strategy, but we also need someone who is creative, takes initiative, recognizes marketing opportunities, and brings ideas to the table.

We are not looking for someone who needs to be handed every photo, video, caption, or marketing idea.

Responsibilities

• Manage and post across Facebook, Instagram, TikTok, YouTube, Google, and other digital platforms
• Create photos, videos, graphics, advertisements, and promotional content for inventory, services, events, and customer deliveries
• Create, update, and maintain inventory listings across Facebook Marketplace, Boat Trader, our dealership website, and other advertising platforms
• Keep listings accurate and current with professional descriptions, photos, videos, pricing, specifications, and key selling points
• Update advertised inventory as units arrive, sell, change price, or go on promotion
• Help create and manage Facebook, Instagram, Google, and other digital advertising campaigns
• Keep our website current with inventory, promotions, services, brands, and events
• Promote new inventory, aged inventory, seasonal products, storage, service, and special offers
• Work closely with the sales team to identify inventory that needs additional exposure
• Monitor comments, messages, reviews, and digital inquiries
• Respond to online leads, qualify customer interest, and route opportunities to the appropriate salesperson or department
• Track which marketing efforts are generating leads, customer interest, and dealership traffic
• Attend dealership events, boat shows, trailer shows, and other promotional events when needed
• Help build brand awareness and increase dealership traffic

Customer & Dealership Responsibilities

This is an in-person position inside an active dealership.

• Answer incoming phone calls
• Greet and engage with customers
• Assist with general customer questions
• Direct customers to sales, service, parts, or management
• Be comfortable discussing our inventory and services with customers
• Work closely with all dealership departments

Industry Knowledge

Knowledge of boats, trailers, powersports, automotive, RVs, or a related industry is strongly preferred.

You do not need to know every product we sell on day one, but you should understand the industry well enough to learn quickly and recognize what matters when marketing:

• Boats and marine engines
• Enclosed, utility, equipment, dump, snowmobile, ATV/UTV, car hauler, boat, pontoon, and PWC trailers
• Marine service and repair
• Winterization and storage
• Seasonal recreational products and services

What We Are Looking For

• Creative and motivated
• Strong understanding of social media and digital marketing
• Comfortable with Facebook, Instagram, TikTok, YouTube, and Google
• Photography and video experience
• Video editing experience
• Strong written and verbal communication skills
• Ability to learn product specifications and identify key selling points
• Comfortable interacting with customers
• Organized and able to manage multiple projects
• Willing to take direction and learn
• Able to work independently once trained
• Willing to bring new ideas and suggestions to the business
• Comfortable working closely with a sales team
• Available for occasional weekends, shows, and special events

The Goal of This Position

The purpose of this role is simple: help us sell more products and services and generate more qualified leads.

Success is not measured only by likes, views, or followers. We want marketing that creates customer interest, generates inquiries, drives traffic to the dealership, and helps move inventory.

This is a full-time, 40-hour-per-week, in-person position at Schneider’s Motorsports & Marine in Fair Haven, Michigan. Some travel between dealership locations and occasional weekend work for shows and events will be required.

Pay: $22.00 - $27.00 per hour

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person