Account Executive Marketing

Primary Objectives:

• Service existing customers
• Plan and implement scheduled sales and marketing strategies
• Assist customers in planning and coordinating projects
• Generate sales leads through industry networking, online research and company prospect database
• Maintain regular contact with account base, ensuring customer satisfaction
• Represent our organization within the community
• Cultivating new business

Detailed Responsibilities Include:

• Meeting new clients and determining client marketing/advertising needs by utilizing product, service knowledge, marketing research, media capabilities, and audience characteristics.
• Knowledge of agency services and how they apply to clients.
• Create estimates by working with sales team, artists, copywriters, web developers to estimate costs, as well as outside vendors if needed
• Guide creative production by coordinating market research, copywriting, art layout, web development and media elements as needed
• Implement advertising campaigns by negotiating with media outlets
• Evaluate, adjust and redirect advertising campaigns by studying and analyzing sales results, demographics, surveys, and other market research information
• Manage accounts with short term effectiveness and long term growth plans
• Contacting prospective leads, setting up new business meetings and closing accounts

Position Standards

• Three to five years in marketing, advertising, media, sales or communication
• Bachelor’s degree in Marketing, Sales, or related Business field.
• Knowledge of Advertising Agency capabilities
• Cold calling and prospecting ability
• Good written and verbal communication, sales presentation and closing skills
• Proficient in Microsoft Office Suite
• Experience in web and multimedia project management a plus.

This Company Describes Its Culture as:

• Detail-oriented -- quality and precision-focused
• Aggressive -- competitive and growth-oriented
• People-oriented -- supportive and fairness-focused

Paid Training:

• Yes

Job Type: Full-time

Pay: $40,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Life insurance
• Paid time off

Ability to Commute:

• Canton, OH 44718 (Required)

Work Location: In person