Brand Manager III – CPG / Innovation (contract)

Brand Manager III – Innovation & Brand Execution

Sanofi’s contingent workforce program, FLEXT Direct, is seeking a Brand Manager III for a 12-month, part-time contract (20 hours/week) supporting the Gold Bond Foot, Powder, and First Aid portfolio.

Location

Remote

Schedule: Part-Time, 20 Hours/Week

Contract: 12 Months

About the Role

This role will lead innovation and end-to-end marketing execution across the Gold Bond Foot, Powder, and First Aid portfolio. The ideal candidate is an experienced, self-starting marketer who can independently drive initiatives from concept through launch while partnering across multiple functions.

Key Responsibilities

• Lead new product concepts, claims, and innovation initiatives.
• Manage projects through the product development and stage-gate process.
• Partner with R&D, Sales, Creative, Consumer Insights, Regulatory, Legal, Supply Chain, and Operations.
• Develop business cases, forecasting inputs, and launch recommendations.
• Manage project timelines, risks, deliverables, and cross-functional alignment.
• Support brand financials including revenue forecasting, A&P budgets, margins, and performance analysis.
• Develop consumer-facing messaging, packaging, claims, and marketing assets.
• Lead go-to-market execution, including digital marketing, product detail pages, and lower-funnel activation.
• Support commercial teams with sell-in materials, insights, and launch toolkits.

Qualifications

Required

• 7+ years of experience in brand management, innovation, CPG marketing, or a related field.
• Experience leading innovation and product launches through the product development lifecycle.
• Strong project management and cross-functional leadership skills.
• Ability to manage multiple stakeholders and projects with minimal oversight.
• Strong analytical, written, and verbal communication skills.
• Ability to move quickly while maintaining accuracy and attention to detail.

Preferred

• Experience in personal care, OTC, foot care, first aid, skin health, CPG, or healthcare.
• Experience developing claims-based marketing in regulated or highly scrutinized categories.
• Nielsen/IRI, consumer insights, or similar data experience.
• Omnichannel experience including Amazon, marketplace, social commerce, digital shelf, ratings & reviews, and search.