Social Media & Digital Marketing Specialist (Part-Time)

Social Media & Digital Marketing Specialist (Part-Time)

Company: Russo's Italian Kitchen

Location: Sacramento, CA

Job Type: Part-Time

Pay: $22.00–$26.00 per hour, depending on experience

Schedule: Flexible

About Us

Russo's Italian Kitchen is an exciting new restaurant in Sacramento specializing in authentic Italian cuisine and New York-style pizza. As we establish our presence in the Sacramento community, we're looking for a creative, motivated, and results-driven Social Media & Digital Marketing Specialist to help grow our brand.

We're seeking someone who understands digital marketing, enjoys creating engaging content, and can develop innovative strategies to increase brand awareness, attract new customers, and strengthen our online presence.

This is an excellent opportunity for a college student, recent graduate, or marketing professional looking to gain hands-on experience while helping build a growing restaurant brand.

Sacramento State students with previous marketing experience are strongly encouraged to apply!

Key Responsibilities

Social Media Management & Content Creation

• Develop and execute social media strategies across Instagram, TikTok, and Facebook.
• Create, film, edit, and publish engaging videos, Instagram Reels, TikToks, and promotional content.
• Capture high-quality photography and videography of food, beverages, restaurant interiors, and special events.
• Manage social media content calendars and maintain consistent posting schedules.
• Research emerging social media trends and identify creative opportunities to increase engagement.
• Engage with followers, respond to comments, and help build an active online community.

Google & Digital Marketing

• Manage and optimize the restaurant's Google Business Profile to improve visibility on Google Search and Google Maps.
• Regularly update business information, menus, photographs, promotions, and operating hours.
• Implement local search engine optimization (SEO) strategies to increase visibility among Sacramento-area customers.
• Monitor Google reviews and coordinate professional responses with restaurant management.
• Assist in developing and managing Google Ads campaigns and local digital advertising initiatives.
• Track website traffic, Google Business Profile performance, and online customer engagement.
• Identify opportunities to increase restaurant visits, online orders, and reservations through digital marketing.

Marketing Campaigns & Brand Development

• Assist with planning and executing grand opening promotions, seasonal campaigns, and restaurant events.
• Identify and coordinate collaborations with local influencers, content creators, and Sacramento-area businesses.
• Develop promotional materials, digital advertisements, and marketing graphics.
• Brainstorm innovative strategies to expand brand awareness and attract new customers.
• Monitor marketing performance and provide recommendations for improving results.

Qualifications

Preferred Qualifications

• Previous experience in digital marketing, social media management, or content creation.
• Experience managing social media accounts for a business or brand.
• Strong understanding of Instagram, TikTok, Facebook, and digital marketing trends.
• Familiarity with Google Business Profile, Google Ads, Google Analytics, and local SEO.
• Proficiency with Canva, CapCut, Adobe Creative Suite, or similar content creation tools.
• Strong photography, videography, and video editing skills.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Creative, self-motivated, organized, and detail-oriented.
• Interest in the restaurant, hospitality, or food and beverage industry.

Education

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Digital Media, or a related field preferred.
• Sacramento State students and recent graduates are encouraged to apply.
• Relevant professional experience may substitute for formal education.

What We Offer

• Competitive hourly compensation based on experience.
• Flexible part-time scheduling, ideal for college students.
• Opportunity to build a professional marketing portfolio.
• Hands-on experience developing digital marketing strategies for a growing restaurant brand.
• Creative freedom to contribute new ideas and marketing initiatives.
• Collaborative and supportive working environment.
• Potential opportunities for professional growth as our business expands.

Position Details

Compensation: $20.00–$26.00 per hour

Employment Type: Part-Time

Work Location: Sacramento, CA (on-site work required for content creation and restaurant events)

Schedule: Flexible, with occasional evening or weekend availability for special events.

How to Apply

Please submit your resume through Indeed.

Applicants are strongly encouraged to provide:

• Examples of previous social media content or marketing campaigns.
• Links to social media accounts they have managed.
• A portfolio showcasing photography, videography, or digital marketing work, if available.

We are looking for someone who is creative, takes initiative, and is excited about helping grow Russo's Italian Kitchen into a recognizable Sacramento dining destination.

Join our team and help bring the Russo's brand to life!

Pay: $20.00 - $26.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person