Product Marketing Specialist

B2B Product Marketing Specialist

12 month remote contract CST/EST hours

Summary

We are seeking a resourceful, technically savvy B2B Product Marketing Specialist to support marketing initiatives for a portfolio of uninterruptible power supply (UPS) solutions and related service offerings. This role combines product marketing, project management, AI-powered content development, and marketing automation strategy.

The ideal candidate can independently manage multiple projects, translate technical product information into compelling customer-facing messaging, and leverage AI and marketing technologies to develop effective content and customer communications.

Responsibilities

• Partner with business units, product managers, and product launch leaders to develop B2B product marketing initiatives.
• Translate technical product information into clear, compelling customer-facing messaging.
• Develop product launch packages, including product descriptions, marketing collateral, e-commerce content, imagery, and supporting communications.
• Support product launches across direct-to-customer and distributor sales channels while maintaining established brand standards.
• Develop proactive customer communications throughout the product lifecycle, including onboarding materials, educational content, product updates, and service-related messaging.
• Support webinars, customer training, and engagement initiatives designed to improve product understanding and customer adoption.
• Independently manage multiple marketing projects, deadlines, and deliverables while maintaining editorial calendars, content schedules, and launch timelines.
• Coordinate with cross-functional stakeholders, communicate project status proactively, anticipate roadblocks, and drive deliverables to completion.
• Use generative AI tools, including ChatGPT, Claude, and other enterprise AI platforms, to create and refine marketing copy, blogs, educational content, product descriptions, and creative assets.
• Apply AI-powered tools to improve content development workflows and marketing execution while maintaining established brand standards.
• Evaluate marketing automation capabilities and recommend strategies for customer journeys, audience segmentation, nurture campaigns, and automated communications.
• Collaborate with appropriate teams to support marketing automation initiatives using Salesforce Marketing Cloud or comparable platforms.
• Identify opportunities to improve customer communications, product education, and lifecycle engagement.
• Quickly learn internal processes, systems, and technical product offerings to support evolving business priorities.

Qualifications

• Approximately 2–5 years of relevant experience in marketing, product marketing, marketing communications, digital marketing, or a related field.
• Strong marketing project management skills, with the ability to independently manage multiple priorities and coordinate cross-functional deliverables.
• Hands-on experience using generative AI tools to create marketing content and improve workflows.
• Familiarity with Salesforce Marketing Cloud or another marketing automation platform, such as HubSpot, Marketo, Pardot/Marketing Cloud Account Engagement, or Eloqua.
• Understanding of marketing automation capabilities, including customer journeys, segmentation, nurture campaigns, and automated communications.
• Excellent written communication skills and the ability to translate technical concepts into customer-friendly messaging.
• Experience coordinating marketing campaigns, product initiatives, content calendars, or cross-functional deliverables.
• High technical aptitude and the ability to quickly learn unfamiliar tools, platforms, and products.
• Proactive, self-directed working style with strong organizational skills and attention to detail.
• Strong stakeholder communication skills, including the ability to work directly with business leaders and product stakeholders.

Preferred Qualifications

• Salesforce Marketing Cloud (SFMC) experience.
• B2B marketing experience, ideally supporting technical products or services.
• Product marketing, product launch, or product lifecycle marketing experience.
• Experience developing customer onboarding, nurture, or retention communications.
• Experience supporting webinars, educational content, or customer engagement programs.
• Exposure to e-commerce marketing, distributor channels, or sales enablement.
• Experience working with AI-powered design or content creation platforms.

Ideal Candidate

The ideal candidate is a proactive, technically curious marketing professional who can take product information from business stakeholders and independently turn it into effective marketing deliverables. They combine strong project management and content development skills with practical AI experience and an understanding of marketing automation strategy, allowing them to drive initiatives forward with minimal oversight.

Must-Have Screening Questions

The salary range for this position is 45/hr to 52/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan.

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