Digital Marketing Specialist in Dental Office

Job Overview

As a Digital Marketing Specialist in a dental office, you’ll build and manage digital campaigns that help patients discover services and take the next step toward care. You’ll coordinate website content, search and social advertising, email marketing, and performance reporting, working closely with the dental team to keep messaging accurate and useful.

This role suits a hands-on marketer who can balance creative content with data-informed decisions.

Duties

• Plan and manage digital marketing campaign setup across search, social media, and email; oversee paid advertising campaign management, including Google Ads (formerly Google AdWords) and Facebook Advertising.
• Improve website visibility through search engine optimization (SEO), search engine marketing (SEM), keyword research, and conversion optimization.
• Manage the website and content management systems, including WordPress; create and update content, landing pages, and graphics.
• Track web analytics and marketing analytics using Google Analytics, Google Tag Manager, and reporting tools; share findings and recommend campaign adjustments.
• Your impact: Clear, relevant campaigns help prospective patients find dental services and understand how to take the next step.

Skills

• Essential: Digital marketing experience, content creation, social media marketing and management, email marketing, paid search marketing, social media advertising campaigns, performance marketing, and digital campaign management.
• Technical proficiency with SEO tools, web analytics reporting, marketing automation, and website management; familiarity with HTML (HyperText Markup Language), CSS (Cascading Style Sheets), and SQL (Structured Query Language).
• Experience with Adobe Photoshop and Adobe Creative Suite; graphic design skills are useful.
• Preferred: E-commerce experience and familiarity with analytics tools and platforms, including Google Ads, Google Analytics, and Google Tag Manager.

Pay: $20.00 - $25.00 per hour

Benefits:

• Dental insurance

Work Location: In person