Brand and Creative Marketing Specialist

SUMMARY/OBJECTIVE:

The Brand and Creative Marketing Specialist is a highly-creative, highly-organized marketing professional who ensures brand consistency, excellent messaging, and compelling visuals are standard for all National Aviary materials.

The Brand and Creative Marketing Specialist works with their own design skills, within the Marketing team, and alongside a third-party design agency to lead the creation of marketing collateral, signage, and other onsite creative, advertising materials, and other copywritten pieces to support the promotional and public perception goals of the National Aviary.

They will maintain and actively use the National Aviary style guide, manage creative files, and optimize efficiency in creative content development for the Marketing and Communications Department.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Leads the creation of creative materials through oversight of third-party design agency, including but not limited to signage, brochures, advertising, collateral, and native content.
• Creates and designs select marketing materials, such as in-house signage, social media graphics, and printed public-facing handouts, using Canva, Adobe, or other available design programs.
• Applies and builds onto the National Aviary style guide to improve brand consistency and strength.
• Creates organizational structure for National Aviary creative materials, including but not limited to photos, videos, ad creative, signage files, logos, fonts, and graphics
• Maximizes team efficiencies and consistency of quality through development of select marketing assets and maintenance of all Marketing creative assets by proactively updating, labeling, and organizing digital, visual, and print files.
• Assesses and updates all branded materials and public facing messages through copywriting, design, and external graphic design management to ensure excellent quality, accuracy, and brand standards.
• Collaborates with Marketing and Communications Team members on visual content needs including photography, videography, and design, working with National Aviary Photographer, and external photographers as needed.
• Supports the Assistant Manager, Content and Communications by curating advertorial content for email and social media advertisements, including writing copy for routine emails such as Airmail, and editing social media reels when requested.
• Ability to craft on-brand and timely messaging via advertising campaigns, in social media ads and for seasonal signage in an efficient manner.
• Shares creative ideas for content that supports marketing strategies on regular basis.
• Ensures brand consistency for all materials and communications, including outward-facing shop.aviary.org website pages fonts, coloring, and visuals.
• Actively contributes to multi-media advertising campaigns (digital, print, broadcast, and outdoor) using project management skills to oversee outside vendors and third party design process.

· Adheres to all National Aviary protocols and procedures.

· Interacts with visitors utilizing National Aviary Visitor Engagement protocol.

Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.

SUPERVISORY RESPONSIBILITIES:

· The Brand and Creative Marketing Specialist may supervise interns on seasonal or an as needed basis.

SKILLS AND QUALIFICATIONS:

· Excellent writing skills, and experience writing copy for marketing, advertising copy, or professional communication purposes

· Excellent organizational and time management skills

· Familiarity with graphic design process with ability to create smaller design pieces independently and oversee larger pieces through a third party design vendor

· Excellent standards for visual content quality

· Proficient using video editing software

· Ability to manage design agency and interdepartmental relationships

· Ability to adhere to fast-paced deadlines

· Photography experience using DSLR Point & Shoot Camera

EDUCATION AND/OR EXPERIENCE

· Bachelor's degree (B. A.) from four-year college or university in marketing, public relations, business administration, communications, journalism, or related discipline.

· 1-2 years related experience

OTHER REQUIREMENTS:

· Satisfactory Pennsylvania State Police Criminal Record Check and Child Abuse History Certification

· Satisfactory FBI Criminal Record Check

· Valid Driver’s License and ability to pass Department of Motor Vehicles check

WORKING FROM HOME:

The position offers work from home flexibility per the National Aviary Telecommuting Policy, with the expectation that the Specialist will be on site as operational needs dictate.

PHYSICAL DEMANDS

While performing the duties of this job, the employee constantly operates a computer and occasionally moves about the office to access file cabinets, office equipment, etc.

WORK ENVIRONMENT

Work environments will include climate-controlled office spaces; public areas where the noise level may be loud; outdoors where work may need to be done in inclement weather conditions, including extremes of temperature and precipitation.

POSITION TYPE/ EXPECTED HOURS OF WORK

This is a full-time position. Occasional evening and weekend work may be required as job duties demand.

Interested candidates should send their resume and cover letter to Megan Hinds at [email protected].

Job Type

Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• media relations, public relations: 4 years (Required)

Work Location: In person