Marketing Specialist

The Marketing Specialist will take ownership of the company’s marketing initiatives and help drive revenue growth. This hands-on role combines marketing strategy, graphic design, digital advertising, campaign management, and relationship development.

The ideal candidate is both analytical and creative, with the ability to develop marketing strategies, execute campaigns, analyze performance, and create compelling visual content that strengthens brand awareness and generates new business opportunities.

Location

Mullica Hill, NJ Salary: $75,000 - $95,000 Key Responsibilities Take ownership of marketing initiatives designed to drive top-line revenue, generate leads, and support business growth Develop and execute comprehensive marketing strategies aligned with company objectives, sales goals, and target audiences Manage the end-to-end marketing process, from campaign planning and content creation through execution, performance tracking, and optimization Create engaging marketing materials, including digital graphics, advertisements, promotional materials, presentations, social media content, and other branded assets Develop, launch, and manage paid digital advertising campaigns across Google Ads, Instagram, Reddit, and other relevant platforms Monitor campaign performance, analyze marketing data, and prepare reports on key metrics, including engagement, lead generation, conversion rates, advertising spend, and return on investment Use data and analytics to identify opportunities, optimize advertising campaigns, and improve marketing effectiveness Manage the company’s digital presence and ensure consistent branding and messaging across marketing channels Build and maintain strong relationships with distributors, customers, and business partners to support sales growth and expand market opportunities Participate in trade shows, industry events, and other networking opportunities to promote the company’s products and services and develop new business relationships Conduct proactive outreach to customers and distributors through phone calls, email, and other communication channels Collaborate with sales and leadership to identify customer needs, support promotional initiatives, and develop strategies to increase revenue Research market trends, competitor activity, and customer behavior to identify new opportunities for growth Manage multiple marketing projects simultaneously while maintaining deadlines, brand consistency, and quality standards Qualifications Previous experience in marketing, digital advertising, graphic design, or a related field Demonstrated ability to develop and execute marketing strategies that support revenue growth and business development Experience creating graphics and marketing collateral using tools such as Adobe Creative Suite, Canva, or similar design platforms Hands-on experience managing paid advertising campaigns, preferably across Google Ads and social media platforms such as Instagram and Reddit Strong understanding of digital marketing analytics, campaign reporting, and performance metrics Ability to interpret marketing data and translate insights into actionable strategies Excellent communication, interpersonal, and relationship-building skills Outgoing, personable, and comfortable speaking with customers, distributors, and prospective business partners Experience attending trade shows, networking events, or supporting customer-facing business development activities is a plus Highly organized, self-motivated, and comfortable taking ownership of projects from concept through execution A creative mindset with a strong business focus and an understanding of how marketing activities contribute to sales and profitability