Graphic Designer & Social Media Coordinator

About GFFG:

GFFG is a Seoul-based hospitality group behind some of Korea’s most beloved food and beverage brands, including Cafe Knotted and Hojokban. GFFG America Inc. brings these concepts to the U.S. Cafe Knotted, a dessert cafe and bakery from Seoul, is open in Los Angeles at Westfield Century City and in the Arts District.

Hojokban, the Korean restaurant founded in Seoul’s Cheongdam neighborhood, opened in New York City in 2023 and in Los Angeles’ Arts District in November 2025. Learn more at www.gffg.co.kr.

Position Overview

GFFG America is looking for a creative, detail-oriented Graphic Designer & Social Media Coordinator to shape the visual identity and online presence of our brands in the U.S. This role sits within our Brand Strategy team and works across Cafe Knotted and Hojokban, producing design assets, creating and publishing social content, managing our online reputation, and building relationships with creators and media.

This is an on-site position based in Los Angeles, typically working out of our Arts District locations with regular visits to Cafe Knotted Westfield Century City. The ideal candidate is a strong designer who is equally comfortable behind a camera, inside a content calendar, and in a guest review inbox.

Schedule

The typical schedule is Monday–Friday, 9am–5pm. Hours are flexible and will shift as needed to capture content and support events, including some evenings and weekends.

Duties and Responsibilities

Graphic Design & Print Production:

• Produce polished, on-brand design assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) across social media, web, advertising, menus, signage, and packaging
• Apply strong typography, color, layout, and composition to elevate all marketing materials
• Maintain and enforce brand guidelines for each brand, ensuring visual consistency across every touchpoint
• Manage updates to menus, promotional materials, website visuals, and in-store displays so guest-facing information is always accurate
• Adapt designs across digital, print, packaging, multimedia, and experiential formats
• Organize and maintain a structured digital asset library
• Coordinate with external vendors and printers on menu printing, signage, and collateral to ensure production quality and on-time delivery

Social Media & Content Creation:

• Lead the management and curation of all Company social channels (Cafe Knotted, Hojokban) on Instagram and TikTok, keeping them visually cohesive, consistently updated, and aligned with brand strategy
• Plan, create, schedule, and publish 2–3 posts and Reels per week per brand, maintaining a content calendar at least one week ahead
• Capture and edit photo and video content on-site at our locations for social, web, and marketing use
• Monitor DMs, comments, and tagged content daily; engage with the community and repost guest content
• Analyze social performance and engagement data to inform content strategy and improve reach
• Stay current with design trends, platform changes, and hospitality marketing best practices

Reputation Management:

• Monitor and respond to guest reviews on Google, Yelp, OpenTable, and DoorDash promptly and professionally, in a voice consistent with each brand and our hospitality standards
• Maintain and optimize business listings (Google Business Profile, Yelp, OpenTable, DoorDash) for accuracy, imagery, and completeness
• Track review trends and surface recurring guest feedback to on-site leadership

Website, SEO / GEO & Digital Marketing:

• Maintain website content and visuals for both brands
• Support search engine optimization (SEO) and generative engine optimization (GEO) efforts so our brands are discoverable on Google, Maps, and AI-driven search
• Set up and manage Google Ads campaigns, monitoring performance and adjusting as needed

Creator & Media Outreach:

• Identify, evaluate, and reach out to local creators, influencers, and media who fit each brand
• Manage gifted and paid collaborations end to end — outreach, negotiation and budget approval, scheduling visits with on-site teams, and tracking posted content and results
• Assist in organizing and executing special marketing events, campaigns, and collaborations

Qualifications:

• 2+ years of graphic design experience (hospitality, food & beverage, or lifestyle brands preferred)
• Strong portfolio demonstrating brand-driven design across digital and print
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with Figma, Canva, CapCut, or Premiere a plus
• Hands-on experience managing brand social media accounts (Instagram, TikTok) including content creation, scheduling, and analytics
• Photography and short-form video skills, including RAW photo editing; comfortable shooting on-site with a phone and/or camera
• Familiarity with Google Business Profile, Yelp, OpenTable, and DoorDash merchant tools, Google Ads, and basic SEO principles
• Strong written communication skills; able to write in multiple brand voices
• Highly organized, able to manage multiple projects and deadlines simultaneously
• Korean language proficiency strongly preferred but not required; familiarity with Korean food culture a plus
• Must have reliable transportation for travel between Los Angeles locations

Compensation & Benefits:

• $55,000–$70,000 annual salary, based on experience
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and federal holidays
• Dining incentive at GFFG brands
• Mileage reimbursement and technology stipend
• Benefits eligibility begins after a 60-day introductory period

Physical Requirements & Working Conditions include:

• Office-based within our restaurant and cafe locations, with regular time on the floor and in the kitchen capturing content
• Ability to travel between Los Angeles-area locations as needed
• Extended periods of computer work; occasional standing, walking, and carrying equipment up to 25 pounds during on-site shoots and events
• May be required to work additional hours, including evenings and weekends, around content capture, events, and campaign launches

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

GFFG America Inc. is proud to be an Equal Opportunity Employer.

We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Los Angeles, CA 90013