Marketing Specialist - Live Music

The Marketing Specialist is a full-time position based in Dallas that is responsible for overseeing the execution of marketing initiatives and driving ticket sales within all company venues. The Marketing Specialist will work with the Marketing team to develop integrated marketing plans with artist teams to target demographics and drive conversions for each show.

This role requires constant communication with talent buyers and leadership to implement best practices across email, social, media buying, and reporting. Responsibilities include managing and tracking multiple budgets, allocating funds correctly, and placing media buys to optimize ticket sales by reaching the right consumer with the right message at the right time.

Key Responsibilities:

• Oversee marketing efforts for weekly concert announcements. Develop and execute integrated marketing plans for each and communicate plans and advertising materials with artists teams for approval.
• Manage marketing spend, media buying, and advertising settlements.
• Create and optimize digital ad campaigns to drive ticket sales, including copywriting and scheduling for targeted demographics. Track market performance and adjust strategies based on competitive conditions.
• Manage email and SMS marketing platforms.
• Oversee maintenance of venue websites.
• Manage approval processes and execution of promotional giveaways and sweepstakes.
• Update and organize internal marketing systems with accurate event and artist details.
• Assist with marketing plans for special projects and overall marketing strategy for Kessler Presents venues.
• Ensure graphics are accurate, in line with specifications, and approved.
• Pitch media promotions, coordinate media buys and giveaways.
• Conduct marketing research, identify influencer, and local promo opportunities.

Qualifications:

• A strong passion for live music, local culture, and event marketing.
• 1–2 years of experience managing traditional and digital marketing efforts for a concert promoter, music venue, or special events
• 2-4 years of experience managing traditional and digital marketing efforts in a different industry
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Meta, Instagram, TikTok, X, Google, YouTube, etc.) and how each platform can be deployed in different scenarios.
• Experience with email marketing platforms and ticketing systems.
• Excellent writing, editing, and communication skills.
• Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once.
• Exhibits the ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound.
• Ability to learn software platforms, implement systems, and utilize technology tools for optimized efficiency
• Team player with the confidence to take the lead and guide other employees.

Bonus Skills:

• Experience with: Prism.fm, Prekindle, AXS, Sparrow, Google Drive
• Simple Graphics or Video Editing
• Familiarity with AI tools such as Claude, ChatGPT

Physical Requirements:

• Must be able to remain in a stationary position 75% of the time, including operation of a computer.
• Must regularly traverse stairs in historic properties.
• Occasionally move about inside the office or venues, including occasional work in outdoor weather conditions.

Hours & Compensation:

• Hybrid with 3-4 days a week in office (Dallas, 75207)
• Primarily daytime/weekday office hours; may be asked to support some event/weekend events with advance notice
• Opportunities for advancement and increased responsibilities over time.
• Compensation will be salary to be negotiated based on experience, plus bonuses as appropriate

Pay: $52,000.00 - $64,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• live music or event marketing: 1 year (Required)

Ability to Commute:

• Dallas, TX 75207 (Required)

Work Location: Hybrid remote in Dallas, TX 75207