Marketing Specialist – Residential HVAC

Job Summary

Miller Service Company (MSC) is a Dallas high-end residential HVAC contractor with nearly 60 years of experience, serving a discerning, referral-only clientele. From high-end conventional systems to geothermal and VRF/VRV, our work is something to be proud of, and we're looking for a Marketing Specialist who can show it off and build MSC's brand.

In this role, you'll lead the marketing initiatives that drive MSC's growth. You'll own our social media and digital presence, tell the story of our work and our people, and turn that attention into leads for our service, new construction, and replacement teams. You'll work directly with MSC leadership and have real room to shape our marketing.

WHAT YOU'LL DO

• Plan, run, and track marketing initiatives that generate leads and grow the MSC brand
• Build and manage MSC's presence on Facebook, Instagram, YouTube, TikTok, LinkedIn, Nextdoor, and Google Business Profile
• Create and schedule engaging content: project photos and video, team features, homeowner education, seasonal tips, and behind-the-scenes stories
• Grow our audience and following through consistent posting, community engagement, and fresh ideas
• Capture content in the field with our technicians, installers, and project teams
• Collect and promote customer reviews and manage MSC's online reputation
• Maintain website content and local search presence (SEO and Google Business Profile)
• Coordinate email campaigns, promotions, and customer communications
• Manage advertising spend, including paid social and local search
• Track results and report on leads, engagement, reach, and ROI
• Keep all marketing consistent with MSC's brand standards

WHAT WE'RE LOOKING FOR

Required:

• - 2–4 years of professional marketing experience
• - Proven experience growing a brand's audience on social media, with examples you can show us
• - Working knowledge of the major social platforms and how each is used differently
• - Strong content creation skills: photography, short-form video, and basic editing
• - Excellent writing skills with a polished, professional voice
• - Comfort with a social scheduling tool and with analytics
• - Organized, self-directed, and able to manage multiple initiatives at once
• - Clear verbal communication and the ability to work with field and office teams

Preferred:

• - Experience marketing home services (HVAC, plumbing, electrical, roofing, remodeling, or similar)
• - Experience with paid advertising (Meta Ads, Google Ads)
• - Familiarity with SEO and local search
• - Experience with email marketing platforms and a CRM
• - Working knowledge of Canva, Adobe Creative Cloud, or similar design tools
• - Bachelor's degree in marketing, communications, or a related field (not required)

WHAT WE OFFER

• - $28–$35 per hour, depending on experience
• - Real ownership: you'll shape MSC's marketing and see the results
• - Rich content to work with, including high-end residential projects and advanced systems like geothermal and VRF
• - Direct access to leadership and a company committed to growing the right way
• - A stable, established company known for quality
• - Health Insurance, Dental Insurance, Vision Insurance, Life Insurance

HOW TO APPLY

Apply through Indeed with your resume. Please include links to social accounts, campaigns, or content you've created or managed. You can also apply directly through MSC's BambooHR employment portal located at the link below (if the link doesn't work you may need to paste the url into your browser):

https://edmillerservice.bamboohr.com/careers/24

Miller Service Company is an equal opportunity employer.

Pay: $28.00 - $35.00 per hour

Expected hours: 40.0 – 50.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Ability to Commute:

• Dallas, TX 75220 (Required)

Work Location: In person