Principal Product Manager, Mid-Market Growth

Overview Intuit's Mid-Market Group serves the needs of growing $2.5M to $100M revenue businesses via its portfolio of AI-powered product offerings, currently QuickBooks Online Advanced (QBOA) and Intuit Enterprise Suite (IES). The QBO Discovery & Engagement team drives breakthrough platform adoption using product-led growth, in-product education, and AI-first experiences.

As a Principal Product Manager for Mid-Market Growth, you'll partner closely with the Discovery & Engagement team to own the strategies and customer journeys driving activation, engagement, and revenue growth for our Mid-Market customers. The focus is QBOA, while strategically considering the role of Intuit Enterprise Suite (IES).

Responsibilities

• Define and execute a customer-backed growth strategy, owning prioritization of the highest-impact customer journeys across onboarding, activation, and revenue expansion.
• Build and own a balanced short- and long-term roadmap that connects experimentation learnings to durable business outcomes.
• Help define and establish the team’s identity and operating model as we scale the product growth muscle to accelerate monetization and active use across our customer base.
• Directly accountable for delivering business outcomes, driving incremental revenue, active use, and retention.
• Drive a high-velocity experimentation culture — own the A/B testing roadmap within the product experience, from homepage and onboarding flows to subscription and billing surfaces.
• Leverage deep analysis of customer behavior, funnel analytics, and ML models to surface opportunities and build the right feedback loops.
• Define and track North Star and operational KPIs (e.g., activation rates, engagement uplift, ARPU) and use them to sharpen prioritization decisions.
• Use AI tools to accelerate experimentation cycles and synthesize customer insights at scale — from roadmapping to hypothesis generation.
• Build and ship AI-first product experiences, including personalization engines and predictive engagement models that drive customers into the right product surfaces at the right time.
• Leverage GenAI for productivity across discovery, customer insight synthesis, and cross-functional alignment.
• Partner closely with engineering, design, data science, and growth marketing to deliver innovative, scalable solutions.
• Serve as the connective tissue between product growth and growth marketing — aligning on where each discipline plays and how they reinforce each other.
• Influence senior leadership and cross-functional stakeholders with clear, data-backed narratives and a strong point of view.

Qualifications

• 10+ years of product management experience, with a strong focus on product-led growth, funnel optimization, or growth engineering in a B2B or SaaS environment.
• Bachelor's degree in Computer Science, Business, Engineering, or a related field; advanced degree is a plus.
• A genuine product growth muscle — you think in experiments, feedback loops, and iterative customer journeys, not just feature launches.
• Deep expertise in experimentation and A/B testing within product experiences, with a track record of driving measurable improvements in activation, engagement, and retention.
• Strong analytical skills and fluency with behavioral data, site analytics, and funnel metrics — you dig into how customers actually use the product, not just what they say they want.
• Experience with AI/ML-driven personalization and predictive engagement models, and a working understanding of how to apply these within a product growth context.
• Excellent communication and influence skills — you can rally senior executives and cross-functional partners around a clear strategy and a compelling point of view.
• Comfort working in ambiguity and early-stage org building; you've helped stand up or scale a product growth function before, or you're ready to.
• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.
• To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
• The Expected Base Pay Range For This Position Is Mountain View $243,000 - $328,500