SEO/SEM Marketing Specialist

Location

Remote

Employment Type: Full-time

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Instrumental is growing, and we are looking for an SEO Specialist to help drive online visibility and meaningful growth across our award-winning team.

This is not a traditional marketing role. As an SEO Specialist, you will optimize clients’ online presence, drive targeted traffic, and contribute to measurable business growth through thoughtful, data-driven strategies. You’ll work closely with clients and internal teams to identify opportunities, execute effective SEO initiatives, and continuously improve performance.

Collaboration, continuous learning, and adaptability are key to success in this role. You’ll stay ahead of emerging trends, evolve strategies as the digital landscape changes, and use performance data to demonstrate tangible value and inform what comes next. If you enjoy solving problems, digging into data, and turning insights into meaningful results, you’ll feel right at home here.

Who We Are

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Instrumental is a digital sales and marketing agency based in Golden, Colorado and a proud Elite HubSpot Partner. We partner with growth-minded organizations to build scalable, data-driven marketing and revenue strategies within the HubSpot ecosystem.

We show up unapologetically on our own terms. We lead with authenticity, build real relationships, and deliver exceptional work. There is a bit of Western frontier energy in how we operate.

We are self-made, trailblazing, and committed to doing things the right way.

We are not the loudest in the room, but we earn trust quickly. Whether partnering with a Fortune 500 company, a CMO, or a founder building something from scratch, we meet people where they are and lead with a human-first approach. We care deeply about the craft behind a well-built HubSpot solution and the artistry behind a well-told brand story.

Our work speaks for itself. We have earned more HubSpot Impact Awards than any other agency because we stay focused on what matters most, delivering meaningful results that drive real client success. At Instrumental, high standards and strong culture go hand in hand.

We support each other, take ownership, and take pride in the impact we create together.

Who You Are

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You show up as your authentic self, grounded, prepared, and ready to contribute.

You take ownership of your work, follow through on commitments, and communicate proactively. You ask thoughtful questions, build trust easily, and look for ways to improve both your work and the team around you.

You adapt your approach to meet people where they are, whether working with founders or enterprise-level leaders, without losing your authenticity. You value both discipline and creativity, and you care about doing things the right way.

You are organized, reliable, and able to balance multiple priorities while maintaining a high standard of work. Most importantly, you care about your work, your team, and the impact you are making.

How We Think About AI

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AI is part of how modern teams do great work.

At Instrumental, we expect a baseline of curiosity, initiative, and practical experimentation when it comes to AI. Our team members consistently look for ways to improve how work gets done, whether that means increasing velocity by reducing time to complete a task or elevating excellence by improving the quality, clarity, and usefulness of the outcome.

You do not need to be an expert, but you should be open to exploring and adopting new tools and ways of working. We see AI as a way to enhance thinking, not replace it, and as a key part of building a more intelligent, efficient, and high-performing team.

Job Responsibilities

Strategy

• Develop integrated paid media, SEO, and AI search strategies that align with client goals, audience needs, and business outcomes.
• Conduct keyword, audience, competitor, market, SERP, and AI visibility research to identify growth opportunities.
• Evaluate opportunities to improve visibility, traffic, lead quality, conversion performance, and pipeline impact across paid and organic channels.
• Develop goals, success metrics, testing priorities, and optimization plans for paid media, SEO, and AI search initiatives.
• Translate research and performance insights into clear, actionable strategies for clients and internal teams.

Performance

• Plan, monitor, analyze, and optimize paid media and search performance across relevant platforms.
• Analyze ROAS, cost per conversion, conversion rates, traffic quality, keyword performance, lead quality, and other client-specific KPIs.
• Evaluate organic, paid, referral, and AI-driven traffic sources to identify trends, opportunities, and areas for improvement.
• Use performance data to determine what is working, what is not, and where strategy or execution should change.
• Create clear, client-ready reporting that connects channel performance to broader marketing, sales, and business goals.
• Continuously test and refine campaigns, content, and search strategies based on data, platform changes, and client priorities.

Alignment

• Measure the impact of paid media, SEO, and AI search strategies across channels and client objectives.
• Stay current on search engine updates, paid media platform changes, AI search behavior, AEO, and evolving digital marketing best practices.
• Identify keyword, content, audience, and intent synergies across paid, organic, AI search, and content strategies.
• Partner with Growth Strategists, content, creative, web, and HubSpot teams to improve search visibility, campaign performance, and conversion paths.
• Evaluate the user journey from search impression to conversion, including landing pages, CTAs, forms, nurture paths, CRM data, and sales handoff quality.
• Create integrated reporting that connects search and media performance to broader client goals.

Relevant Competencies You'll Need for This Position

• Strong understanding of SEO, paid media, search strategy, AI visibility, and the evolving digital search landscape.
• Experience managing or supporting paid media campaigns, including campaign structure, targeting, budget pacing, testing, and optimization.
• Strong understanding of technical SEO, on-page SEO, search intent, keyword research, content optimization, and ranking factors.
• Familiarity with AEO, AI search, answer engines, LLM visibility, or a strong ability to learn quickly in this emerging area.
• Analytical mindset with the ability to interpret performance data and turn insights into actionable recommendations.
• Ability to connect paid media, organic search, content performance, conversion paths, and CRM data into a cohesive growth strategy.
• Strong reporting skills, with the ability to communicate performance clearly to both clients and internal teams.
• Experience with tools such as Google Ads, Google Analytics, Google Search Console, Google Tag Manager, HubSpot, SEMrush, Ahrefs, Screaming Frog, Looker Studio, or similar platforms.
• Ability to use AI tools thoughtfully to improve research, analysis, reporting, testing, and workflow efficiency while maintaining human judgment and quality control.
• Strong attention to detail and a commitment to delivering high-quality work.
• Ability to communicate complex information clearly and confidently.
• Strong collaboration skills and the ability to work effectively across departments.
• Proactive problem solver who identifies opportunities, flags risks, and recommends thoughtful solutions.
• Adaptable and comfortable adjusting strategies as platforms, algorithms, AI tools, and client needs evolve.
• Strong project management and organizational skills.
• Ability to manage multiple clients, campaigns, and priorities in a fast-paced agency environment.
• Commitment to continuous learning and staying current with emerging digital marketing trends.

Required Experience

• 3+ years of relevant experience in SEO, SEM, digital marketing, or a related field.
• Experience analyzing digital marketing performance and translating data into actionable recommendations.
• Experience with SEO and/or paid search platforms and marketing analytics tools.
• BA/BS degree or equivalent professional experience.

What We Offer

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• Medical, dental, and vision insurance
• Short-term and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays plus generous PTO
• Quarterly incentive plan
• A close-knit, supportive team that genuinely cares about the work and each other

Ready to turn search strategy, data, and optimization into measurable client growth?

We would love to meet you.

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