Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and analyze performance metrics to maximize engagement and growth.

Your energetic approach will help us connect authentically with our audience, build lasting relationships, and drive impactful marketing initiatives. This paid position offers an exciting opportunity to lead our social media efforts and shape our digital marketing strategy from the ground up.

Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms to increase brand awareness and engagement.
• Create engaging, high-quality content including graphics, videos, photography, and written posts tailored for each social media channel.
• Manage social media accounts using tools like Hootsuite or Buffer, scheduling posts and monitoring interactions in real-time.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content creation and campaign adjustments.
• Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually compelling assets.
• Implement targeted advertising campaigns on platforms like Facebook Advertising to reach specific audiences and optimize ad performance through analytics.
• Monitor digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to measure ROI and refine strategies accordingly.
• Engage in public relations activities by managing media relationships and crafting press releases that align with branding goals.
• Analyze social media metrics regularly to evaluate campaign success, identify growth opportunities, and report on key performance indicators (KPIs).
• Collaborate with cross-functional teams to ensure consistent branding across all digital channels while maintaining a cohesive voice.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency with social listening tools, media editing software (Adobe Photoshop, Adobe Illustrator), and scheduling applications like Hootsuite or Buffer.
• Solid understanding of SEO best practices, keyword research techniques, and web analytics platforms such as Google Analytics.
• Ability to create compelling content through writing, graphic design, photography, video editing, and proofreading skills.
• Knowledge of social media platforms’ algorithms and advertising options for effective content marketing.
• Strong relationship management skills with the ability to engage audiences authentically across diverse channels.
• Excellent communication skills combined with a proactive attitude towards learning emerging trends in digital marketing.
• Experience in branding strategies and public relations is highly desirable.

Join us as we harness the power of digital storytelling to inspire audiences worldwide! This role offers an energetic environment where your creativity fuels impactful campaigns that make a difference. If you’re passionate about social media management and digital marketing analytics—ready to lead innovative initiatives—apply now!

Pay: $48,800.00 - $58,900.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Seminole, FL 33777