NY Field Marketing Manager

Position Summary

The Field Marketing Manager owns local execution of Grown Rogue's New York launch and ongoing market presence. You'll take the strategy and translate it into real relationships, real events, and real content on the ground in New York working closely with our CMO, Sales Director, and New York President.

This is a hands-on, market-facing role for someone who wants to build a cannabis brand's local presence from the ground up. The Field Marketing Manager acts a liaison between the sales and marketing teams within the company.

Essential Functions:

• Own local execution of Grown Rogue's New York’s go-to-market launch, including community events, retail activations, and budtender/staff education.
• Build and manage relationships with New York dispensary partners, coordinating in-store presence, product education, and promotional support.
• Communicate frequently with our sales team to ensure effective development of tools, promotion analysis, and adherence to budget and brand standards.
• Manage local brand ambassadors and any field marketing staff, including scheduling, training, and event coverage.
• Coordinate and direct local photography/videography to capture authentic, on-the-ground content for social and brand use.
• Partner with the national Social Media Manager to keep the @grownrogue.ny Instagram account authentic to New York while consistent with brand voice.
• Represent Grown Rogue at local industry events, community gatherings, and cannabis culture moments relevant to the New York market.
• Report on local campaign performance, retail partner feedback, and market response to the CMO and New York President.
• Manage the state’s marketing budget and vendor relationship with an eye on ROI and effectiveness
• Track local marketing and sales performance data and compile clear, actionable reports for the CMO.

What You Bring:

• 2–5+ years in field marketing, brand ambassador management, event marketing, or retail marketing — cannabis/alcohol industry experience strongly preferred.
• Knowledge of cannabis or strong desire to acquire cannabis knowledge and appreciation
• Working knowledge of New York cannabis regulations, or the ability to get up to speed quickly on advertising, sampling, and promotional compliance.
• Existing relationships with, or the ability to quickly build relationships across, New York dispensaries and the local cannabis community.
• A genuine feel for cannabis culture — knowledgeable and credible without being try-hard or corporate.
• Strong organizational skills, Microsoft Office Suite skills, and coordinating with a remote national marketing team.
• Strong communication skills; articulate effectively both verbally and in written form
• Comfortable working with data; able to track campaign and sales performance metrics and compile them into clear, actionable reports for leadership.
• Based in or willing to be based in New York, with reliable travel across the state.
• 21+ years of age, able to pass required state cannabis employee licensing/background requirements.

Additional Qualifications:

• Experience launching a brand or product line in a new cannabis market.
• Experience working with project management software such as Asana.
• Photography, videography, or content creation skills.
• Existing network among New York budtenders, dispensary buyers, or cannabis community organizers.

Working Conditions

• Will be required to drive and travel as needed
• Compensation: annual salary, commensurate with experience

Equal Employment Opportunity

We are an equal opportunity employer and is committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable law.

People with a criminal record are encouraged to apply

Experience:

• Cannabis Industry : 2 years (Required)
• hands-on Excel for spend tracking, forecasting, or reporting: 2 years (Preferred)
• Field Marketing: 2 years (Preferred)
• Asana Software: 1 year (Preferred)

Work Location: Remote