LandOffer
Marketing Manager
Job details
- Experience
- 4+ years
- Education
- Bachelor's degree
- Posted
- Nov 1, 2026
- Last confirmed open
- Nov 2, 2026
About this role
About The Role
The Marketing Manager owns demand generation for a fast-growing technology company, translating product positioning into campaigns that reliably produce qualified pipeline and measurable revenue impact. The role matters because growth depends on it: this person will sit at the intersection of product, sales, and content, running multi-channel programs that move real buyers through the funnel — not just vanity metrics.
Key Responsibilities
Plan, launch, and optimize integrated demand-generation campaigns across paid search, paid social, email, and organic content Own the SEM program end-to-end: keyword strategy, bidding, ad copy, and landing page optimization in Google Ads and LinkedIn Campaign Manager Manage SEO strategy — technical audits, content briefs, and link-building — with the goal of growing organic traffic and MQL volume quarter over quarter Build and maintain reporting dashboards in GA4 and Salesforce/HubSpot to track CAC, MQL-to-SQL conversion, and pipeline contribution by channel Develop the content calendar in partnership with design and product marketing, shipping whitepapers, case studies, and webinars on schedule Run A/B tests on messaging, creative, and landing pages, and translate results into documented playbooks Manage a seven-figure program budget, negotiate vendor contracts, and present performance reviews to marketing leadership monthly What We Are Looking For 4-7 years of B2B or B2C marketing experience at a technology company, with documented pipeline or revenue contribution Hands-on expertise with HubSpot, Marketo, or Pardot, plus GA4 and attribution tooling Demonstrated ownership of paid media budgets (Google Ads, LinkedIn) with strong ROI track record Working knowledge of SEO fundamentals — keyword research, on-page optimization, technical site health Excellent writing and communication skills; able to craft clear messaging for technical and business audiences Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience Bonus: experience with ABM platforms (6sense, Demandbase), SQL for data pulls, or marketing at a venture-backed startup