LandOffer
Digital Marketing Specialist
Job details
- Experience
- 3+ years
- Education
- Bachelor's degree
- Posted
- Nov 2, 2026
- Last confirmed open
- Nov 2, 2026
About this role
About The Role
The role drives digital acquisition and engagement for a fast-growing technology company, owning paid search, paid social, SEO, and lifecycle campaigns across B2B and B2C channels. The specialist works closely with product marketing, design, and sales to build full-funnel programs — from keyword strategy to conversion-optimized landing pages — and reports directly on CAC, ROAS, and pipeline contribution.
Key Responsibilities
Own paid search and paid social campaigns end-to-end across Google Ads, LinkedIn Ads, Meta, and programmatic channels, including budget pacing, bid management, and creative rotation Develop and execute SEO strategy: keyword research, on-page optimization, technical SEO audits, and link-building initiatives to grow organic traffic Build and optimize conversion funnels, including landing pages, A/B tests, and post-click experiences using Unbounce or Webflow Run email and lifecycle campaigns in HubSpot or Marketo, with segmentation, automation flows, and deliverability monitoring Track and report campaign performance in GA4, Looker Studio, and native ad platforms; translate data into actionable recommendations Collaborate with content and design teams to ship campaign assets — ad creative, landing pages, nurture sequences — on schedule Manage agency and vendor relationships for paid media, SEO, and CRO work What We Are Looking For 3-5 years of hands-on digital marketing experience in B2B or B2C tech, with measurable ownership of acquisition metrics Deep proficiency with Google Ads, GA4, and at least one marketing automation platform (HubSpot, Marketo, or Braze) Working knowledge of SEO fundamentals, including keyword research tools (Semrush, Ahrefs) and technical audit basics Experience building and interpreting funnel dashboards; comfort with spreadsheets and basic SQL a plus Strong copywriting instincts and ability to iterate quickly on messaging and creative Bachelor's degree in marketing, communications, or related field, or equivalent practical experience Bonus: Experience with B2B demand gen (ABM programs, webinar funnels) or consumer growth loops; familiarity with tag managers, webflow, or marketing analytics tools like Segment or Amplitude