Marketing Manager

About The Role

The role owns demand generation and brand programs for a fast-growing technology company, translating positioning into campaigns that reliably produce pipeline and measurable revenue impact. This is a hands-on position with ownership across email, paid media, SEO/SEM, and lifecycle programs in a B2B and B2C tech environment.

Reporting to senior marketing leadership, the role partners closely with sales, product, content, and design teams to plan, launch, and optimize multi-channel campaigns — and to report on what's actually working with data, not intuition.

Key Responsibilities

• Plan and execute integrated demand-generation campaigns across email, paid search, paid social, and organic channels
• Own SEO/SEM strategy: manage keyword strategy, on-page optimization, and paid search budgets in Google Ads and similar platforms
• Run lifecycle and nurture programs in HubSpot or Marketo, including segmentation, automation workflows, and A/B testing
• Own campaign analytics: define KPIs, build dashboards in GA4 and BI tools, and iterate on CAC, MQL-to-SQL conversion, and pipeline contribution
• Collaborate with content and design to produce landing pages, assets, and campaigns that convert
• Manage agency and vendor relationships, campaign budgets, and quarterly planning
• Report campaign performance and insights to leadership on a regular cadence

What We Are Looking For

• 3-6 years of marketing experience in B2B or B2C technology, with demonstrable pipeline or revenue impact
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tooling (Salesforce preferred)
• Working knowledge of SEO/SEM fundamentals and paid media management (Google Ads, LinkedIn Ads)
• Strong analytical skills: comfortable with GA4, spreadsheet modeling, and building performance dashboards
• Excellent writing and project-management skills, able to run multiple campaigns concurrently
• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience
• Bonus: Experience with ABM platforms (6sense, Demandbase), marketing attribution tools, or AI-assisted content workflows