Email Marketing Specialist/Graphic Designer

E.A. Langenfeld, a leading sales and marketing agency helping brands grow in hardware, home improvement, and beyond, has an exciting full-time salaried opportunity for a creative, ambitious, and team-oriented Email Marketing Specialist/Graphic Designer to join our Langenfeld Studios team. This is a fully on-site position at our Mount Prospect, IL headquarters.

In this dual role, you'll have the unique opportunity to grow into owning your email marketing process while designing digital and print materials for a wide range of brands across hardware, e-commerce, farm and agriculture, and industrial channels.

Working closely with the Creative Director and our sales teams, you'll see projects through from concept to completion and help shape this position as our clients' needs grow and our marketing strategies evolve. We're looking for an entrepreneurial self-starter who can switch gears easily and enjoys working within a collaborative culture.

This role includes some overnight travel a few times a year to industry trade shows, where you'll see your work in action.

Your Responsibilities

Email Marketing: Approximately 60%

● Develop, execute, and optimize email marketing campaigns including email blasts, newsletters, automated emails and drip campaigns that align with our clients’ business objectives.

● Design visually compelling and responsive email templates, layouts, and graphics that seamlessly align with each client’s brand standards.

● Manage segmentation/email lists and ensure email deliverability by maintaining list hygiene. Knowledge of spam and email compliance regulations is a plus.

● Track key performance metrics (open rates, click-through rates, conversions) and provide insights on campaign success and actionable strategies to enhance internal processes.

● Conduct A/B testing to continually improve campaign performance and user engagement.

● Collaborate with the Creative Director and internal teams across the organization to conceptualize, design and deliver effective messaging that engages B2B customers.

● Account Engagement experience is helpful but not required. We have training materials in place and will pay for your Account Engagement Specialist Certification ideally within 3-6 months in this role.

Graphic Design

Approximately 40%

● Design captivating visual assets for a variety of marketing materials across digital, email, e-commerce, and print channels (e.g., trade show signage, POP displays, Amazon listing images, A+ content, and brochures).

● Support in-house print production on our large-format plotter as needed, primarily during spring and fall trade show seasons, including file prep, printing, trimming, and mounting.

● Ensure all design work aligns with brand guidelines, effectively communicates the

intended message and resonates with target audiences across multiple mediums.

● Collaborate with the sales and marketing team to conceptualize and execute design strategies for various campaigns, ensuring design consistency across all materials. ● Stay up to date on design trends and tools, continuously bringing fresh, innovative ideas to elevate the team’s overall creative output.

What We’re Looking For:

● Bachelor’s degree in marketing, graphic design, digital media, or a related field (or equivalent experience), with 2+ years of experience in email marketing, digital marketing, or related roles.

●Strong understanding of email marketing best practices, including segmentation, A/B testing, and analytics.

●Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canva.

●Takes pride in their work, with excellent attention to detail, strong organizational skills, and the ability to self-direct and manage multiple projects in a fast-paced, evolving environment.

●Portfolio showcasing email campaigns, design projects, and creative solutions.

●Nice to have: Hardware industry or Salesforce Marketing Cloud Account Engagement (Pardot) experience.

In addition to offering a competitive salary, E.A.

Langenfeld offers a competitive benefits package including

Health, Dental and Vision insurance benefit options, Flexible Paid Time Off, Paid Holidays, Life and Disability insurances, a 401(k) plan with Company match provision, Medical Flexible Spending Account and Dependent Care Flexible Spending Account options, and more.

Qualified candidates please submit your resume and a link to your portfolio. EOE

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Gym membership
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Email marketing: 2 years (Preferred)
• Adobe Creative Suite: 2 years (Preferred)
• Canva: 2 years (Preferred)

Ability to Commute:

• Mount Prospect, IL 60056 (Required)

Work Location: In person