Director of Demand Generation

• Own the marketing-sourced pipeline target, and build and run the demand generation strategy for enterprise AWS buyers: Infrastructure, DevOps, SRE and FinOps leaders.
• Run account-based marketing programs on our target account list in close partnership with Sales and SDRs, using LinkedIn Ads, intent data and personalized outreach.
• Plan and execute high-impact events, including AWS re:Invent, AWS field events, FinOps conferences and executive dinners, and make sure every event converts into meetings and pipeline.
• Build co-marketing programs with AWS and channel partners, including AWS Marketplace motions.
• Drive the content engine (customer stories, ROI tools, webinars, technical content and SEO) that earns the attention of engineering buyers.
• Own marketing operations in HubSpot, including attribution, lead scoring, routing and pipeline reporting.
• Manage the marketing budget, agencies and tools, and report on cost per opportunity and return on spend.

Requirements:

• 7+ years in B2B SaaS demand generation, including 3+ years leading programs aimed at technical enterprise buyers in areas such as cloud infrastructure, DevOps, security or data.
• A proven track record of generating pipeline that converts into enterprise deals.
• Hands-on experience with account-based marketing and event-led growth.
• Strong HubSpot skills and a data-driven approach to attribution and reporting.
• AWS partner marketing or AWS Marketplace experience is a strong advantage.
• A builder's mindset: comfortable doing hands-on work at an early-stage company while shaping the long-term strategy.
• An early adopter of AI tools for research, content and campaign execution.