Brand Marketing Lead

Location

Beaverton, Oregon

Contract Duration: Expected 3-month contract engagement.

Compensation

Range: $32.00 - $36.00/hr (maximum)

Cella is seeking a consumer-first Brand Marketing Lead for a prominent global athletic footwear and apparel brand. In this role, you will play an instrumental part in bridging regional brand priorities with international territory execution across key global markets-including Japan, Korea, Southeast Asia & India, Mexico, and Pacific.

Schedule

This is a hybrid role requiring onsite presence Monday through Thursday.

Responsibilities:

• Product & Seasonal Sample Management: Lead end-to-end ordering, tracking, and allocation of seasonal product samples in close partnership with merchandising and brand leads. Maintain total visibility over sample inventory across regional territories, anticipate milestone needs for content creation and reviews, and resolve delivery risks proactively.
• Seasonal Workstream Coordination: Translate high-level seasonal strategies into actionable roadmaps, deliverables, and milestones. Gather market-level inputs, prepare comprehensive creative and seasonal briefs, organize leadership updates, and ensure cross-functional alignment.
• Seeding Strategy & Execution: Author and drive seasonal product seeding briefs grounded in consumer relevance and regional priorities. Partner with territory marketing leads to execute targeted seeding programs, tracking delivery, audience reception, and key learnings for future initiatives.
• Ground Game & Grassroots Execution: Support community-level brand and product activations across priority territories. Track localized execution milestones and synthesize quantitative results with qualitative market insights to guide future seasonal strategies.
• Cross-Functional Collaboration: Foster clear operating rhythms across merchandising, brand creative, integrated media, planning, and retail marketing teams. Navigate competing timelines and balance regional strategic direction with local market nuances across diverse time zones and cultures.

Qualifications:

• Education: Bachelor's degree required.
• Experience: 5+ years of professional experience in brand marketing, product marketing, integrated marketing, or a related discipline.
• Industry Background: Prior experience in the athletic footwear, apparel, or sportswear industry is strongly preferred.
• Regional/Global Expertise: Proven experience collaborating across multi-country organizations or international territories (APLA/diverse regional markets preferred), demonstrating adaptability to diverse business realities and time zones.
• Project Management & Execution: Strong track record managing complex, multi-stakeholder workstreams from initial brief through post-campaign measurement.
• Operational Skills: In-depth understanding of seasonal marketing calendars, go-to-market workflows, and physical sample management.

Communication & Influence

Exceptional written and verbal communication skills, including the ability to write clear briefs and influence cross-functional partners without direct authority. *

JOBID: 112026-167936

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

ABOUT CELLA

We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions.

Cella has earned the 2022 Best of Staffing® Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.