Product Manager, DL

OBJECTIVE / PURPOSE

This position requires a product leader who owns the roadmap and lifecycle for Distance Learning (DL) physical kits. The Product Manager sets pricing and margin targets, and plans launch and go-to-market. The role is the single intake point for field product requests and makes the call on prioritization and discontinuation.

MAJOR RESPONSIBILITIES AND FUNCTIONS

• Own the product roadmap and lifecycle for DL physical kits and courses, from concept and definition through launch, growth, and discontinuation.
• Define new courses and kits, projected demand, product cost, pricing, and margin.
• Estimate and suggest pricing to the Senior Manager, DL Operations and Product.
• Monitor the competitive landscape and define competitive positioning for DL kits and courses.
• Serve as the intake point for field product requests; evaluate, prioritize, and communicate decisions back to the field.
• Make product decisions for New Product Portal entries and hand them off to the Operations Specialist, DL for execution; define the product content of each launch checklist.
• Collaborate with the Senior Manager, DL Operations and Product on demand assumptions and build-and-ship readiness before each launch.
• Track product performance after launch, including sales, margin, and customer feedback, and use results to update the roadmap.
• Collaborate with subject matter experts to ensure kit and course content meets academic and program requirements.

POSITION REQUIREMENTS

Education: Bachelor’s degree in relevant field is required. Relevant fields include business, marketing, life or health science, or related discipline.

Experience: 3-5 years of experience in product management, preferably for physical products, required. Experience with higher education, science lab kits.

Specialized Training/Skills

• Project Management training/experience a plus.
• Strong financial and analytical skills, including pricing, margin, and market analysis.
• Ability to make and defend prioritization decisions with internal stakeholders and the sales team.
• Ability to effectively plan, implement, and monitor self-directed and group projects.
• Must possess good written and oral communication skills.