Director, Product Management, Personalization

Your Role

Reporting to the Senior Director, the role of Director, Product Management, Personalization is critical to advancing Blue Shield of California’s member engagement, personalization, and digital transformation goals.

This individual will lead the product strategy, roadmap, and delivery of enterprise capabilities that use agentic AI, machine learning, real-time data, and omnichannel orchestration to create personalized, actionable member experiences aligned with health and financial goals.

The Director will build and lead a high-performing product management team, drive cross-functional alignment across clinical, data, technology, operations, finance, and marketing, and develop business cases that translate strategy into measurable member and business value.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

• Define and drive the product vision, strategy, multiyear roadmap, costs, benefits, and measurable outcomes for member engagement and AI products
• Lead, develop, and mentor a team of Product Managers, establishing clear accountability, strong product management practices, and technical fluency in AI-native and data-driven product development
• Direct the design and delivery of agentic and automated workflows that translate complex or manual clinical and operational processes into streamlined digital experiences for members and care teams
• Be responsible for the development and maintenance of business architecture blueprints that articulate MEM product strategy, future state product and business workflows, and multiyear execution roadmap
• Work with our technology partner to create contextual and conceptual models that help document and simplify potentially complex topics for a business audience and assist in decision-making and trade-offs discussions
• Oversee product requirements for the ingestion, transformation, identity resolution, segmentation, and activation of complex member health and financial data across cloud and enterprise platforms to create unified member profiles
• Establish the strategy for real-time, automated omnichannel member journeys and ensure alignment with care management, clinical protocols, patient journey mapping, privacy requirements, and enterprise contact governance
• Partner with senior leaders and functional business units to align enterprise member engagement priorities, investment decisions, annual goals, roadmaps, and operating plans
• Lead the development of robust, data-grounded business cases and product requirement documents that incorporate AI, machine learning, automation, and agentic capabilities for new investments and partnerships
• Partner with Finance and Cost of Healthcare teams to identify, prioritize, and scale use cases that improve health outcomes, member experience, operational efficiency, and cost of healthcare performance
• Establish product performance measures and governance forums to review adoption, engagement, journey performance, model outputs, business value, risks, and opportunities for continuous improvement
• Ensure product roadmaps reflect member needs, market intelligence, emerging technology, enterprise architecture, data quality, responsible AI practices, and business strategy
• Build and maintain strategic relationships with technology, platform, and service partners; lead product input into partner assessments, statements of work, contract discussions, and delivery accountability
• Communicate complex product, data, and AI concepts clearly to executive, technical, clinical, and operational audiences; influence decisions and resolve competing priorities across multiple constituencies
• Champion continuous learning, experimentation, and responsible adoption of modern AI capabilities while maintaining high standards for integrity, transparency, member trust, and measurable outcomes

Your Knowledge and Experience

• Requires a bachelor’s degree in business, finance, economics, public health, information technology, or a related field or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master’s degree preferred
• Requires at least 10 years of prior relevant experience in product management, digital product strategy, management consulting, technology, or entrepreneurship, including at least 6 years of people management experience with direct responsibility for supervising, coaching, and evaluating direct reports
• Requires at least 3 years of experience leading AI, machine learning, personalization, digital engagement, or data-enabled product strategy and delivery in a complex enterprise environment
• Requires demonstrated experience building and leading high-performing product teams, developing product leaders, and creating clear accountability for strategy, execution, and outcomes
• Requires strong knowledge of AI product management, including agentic workflows, machine learning outputs, grounding data, human oversight, measurement, risk management, and responsible AI practices
• Requires strong knowledge of data pipelines and cloud infrastructure, with experience shaping products that use platforms such as Azure, AWS, Databricks, Snowflake, Salesforce Data Cloud, or comparable technologies
• Requires superior analytical, problem resolution, decision-making, financial planning, budgeting, presentation, oral, and written communication skills
• Experience with customer data platforms, profile resolution, segmentation, journey orchestration, and omnichannel delivery. Experience with Salesforce Marketing Cloud, Agentforce, or comparable platforms is preferred
• Healthcare experience, including familiarity with clinical programs, member engagement, privacy, and cost of healthcare, is preferred
• Demonstrated ability to influence senior leaders, manage conflict and competing priorities, lead through ambiguity, and coordinate multiple simultaneous objectives in a fast-paced and changing environment

Demonstrated judgment in balancing member value, business outcomes, technical feasibility, data quality, privacy, security, compliance, and responsible innovation

*

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

#LI-AD3

ABOUT THE TEAM

About Blue Shield of California and the Ascendiun Family of Companies

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions.

Together, these organizations are referred to as the Ascendiun Family of Companies.

At Ascendiun, we believe in a brighter future for healthcare. As the parent to a family of four innovative healthcare companies, we’re reimagining what’s possible. Ascendiun is guided by the goal of transforming a dysfunctional American health care system into one worthy of our family and friends and sustainably affordable for everyone.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Our Values:

• Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human . We strive to listen and communicate effectively, and showing empathy by understanding others’ perspectives.
• Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements

• Office Environment - roles involving part to full time schedule in Office Environment.
• Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Equal Employment Opportunity

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance.

All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.