Sales Representative - Crane & Rigging

Job Posting: Sales Representative

OPEN POSITION: Sales Representative – Cranes & Equipment LOCATION: Toledo, OH FLSA STATUS: Fulltime, Exempt SALARY: Competitive; commensurate with experience

ABOUT US

Bay Crane is the leader in crane, rigging, and specialized transportation services, trusted for our commitment to safety, precision, and customer success. With operations spanning the Northeast, Midwest, and beyond, we take pride in supporting complex projects with expertise, reliability, and a people-first approach.

Our success is built on the strength of our team, and we are dedicated to creating an environment where employees can thrive.

THE OPPORTUNITY

Bay Crane is seeking an experienced Sales Representative – Used Cranes & Equipment to support and drive the sale of pre-owned cranes and related equipment across our multi-state operations. This role is ideal for someone already working in the crane or heavy equipment industry who understands market pricing, buyer behavior, and the pace of equipment resale.

This position is not tied to a specific yard or branch and will work closely with sales leadership and operations to move inventory efficiently, build relationships, and close deals.

WHAT YOU’LL DO

Used Equipment Sales

• Sell used cranes and heavy equipment to contractors, dealers, brokers, and end-users nationwide.
• Manage inbound leads and proactively pursue outbound sales opportunities.
• Qualify buyers, understand project needs, and align equipment solutions accordingly.
• Prepare quotes, proposals, and sales documentation to support deal execution.
• Negotiate pricing and terms to support inventory turnover and revenue goals.

Inventory & Market Coordination

• Maintain a strong working knowledge of available used equipment across Bay Crane companies.
• Partner with operations and leadership to identify equipment available for sale.
• Monitor market trends, competitor pricing, and resale values.
• Assist with pricing strategy and timing recommendations for used equipment sales.

Customer Relationships & Internal Collaboration

• Build and maintain long-term relationships with repeat buyers and industry contacts.
• Coordinate inspections, equipment details, photos, and logistics as needed.
• Serve as a responsive, knowledgeable point of contact throughout the sales process.
• Collaborate with accounting, legal, and operations teams to ensure smooth transaction completion.

Systems & Reporting

• Track leads, opportunities, and closed sales in company systems.
• Maintain accurate records of customer communications and transactions.
• Provide pipeline and sales activity updates to leadership.

WHAT YOU’LL BRING

• Prior experience selling used cranes or heavy equipment in a rental, dealer, broker, or resale environment.
• Strong understanding of crane types, configurations, capacities, and market values.
• Existing industry relationships strongly preferred.
• Proven ability to manage multiple deals and close transactions.
• Strong negotiation, communication, and relationship-building skills.
• Comfort working in a fast-paced, inventory-driven sales environment.
• Proficiency with CRM systems and standard sales tools.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person