Marketing Technology & Consumer Data Product Manager - CRM Governance

Major Responsibilities

Product Domain Ownership

• Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization
• Define and enforce accountability for product performance, adoption, and outcomes
• Serve as the business owner for product capabilities and associated platforms

Product & Platform Leadership

• Define product roadmap, priorities, and success measures aligned to business objectives
• Lead platform and capability evolution, ensuring scalability, integration, and sustainability
• Ensure product capabilities are aligned with enterprise architecture, data, and governance standards

Execution Oversight & Delivery

• Oversee backlog prioritization, intake processes, and delivery execution across the product domain
• Ensure product capabilities are delivered on time, meet requirements, and scale effectively
• Remove barriers and drive alignment across cross-functional teams

Operational Excellence & Performance

• Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption
• Identify gaps, risks, and inefficiencies and lead remediation efforts
• Ensure documentation, operating procedures, and process standardization across the domain

Enterprise Partnership & Influence

• Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders
• Influence enterprise decision-making by clearly articulating tradeoffs, risks, and recommendations
• Represent the product domain in governance forums, strategic initiatives, and technology discussion

Team Leadership & Development

• Lead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountability
• Lead or participate in committee work
• Coach team members to develop deep product, platform, and operational expertise

Education

Bachelor’s degree in Business, Marketing, Information Systems, or related field required

Certification / Registration / License

None Required.

Work Experience

• 5+ years of experience in product management, marketing technology, consumer data, or related fields
• Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
• Experience establishing operating models and driving enterprise-scale outcomes
• Leading major product domains

Knowledge / Skills / Abilities

• Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud Next
• Ability to translate business strategy into scalable product capabilities and operating models
• Proven ability to lead cross-functional teams in complex, matrixed environments
• Strong analytical, problem-solving, and decision-making skills
• Executive-level communication and influence skills
• High ownership mindset with accountability for outcomes

Preferred Job Requirements

Certification / Registration / License

• Relevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.)
• Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred

Experience

• Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls
• Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage
• Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations
• Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business
• Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards

Preferred

• Experience within healthcare

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DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.