Marketing Coordinator

Job Overview

We are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic marketing team. The ideal candidate will support the development and execution of marketing strategies that enhance brand awareness and drive engagement. This role offers an exciting opportunity to work across various digital channels, analyze marketing performance, and contribute creative solutions to our campaigns.

The Marketing Coordinator will play a vital role in managing social media platforms, conducting web and marketing analytics, and creating compelling visual content.

Duties

• Manage the company’s social media platforms, including Instagram, TikTok, Facebook, and LinkedIn.
• Develop and maintain a content calendar and create engaging, on-brand content including Reels, TikToks, Stories, photos, graphics, and short-form videos.
• Plan and coordinate content shoots, including filming, photography, props, products, locations, and setup.
• Monitor social media trends, engagement, and performance to increase reach and brand awareness.
• Create and distribute newsletters, promotional emails, announcements, and client communications.
• Maintain email lists and monitor campaign performance and engagement.
• Support marketing campaigns for new products, promotions, and company initiatives.
• Create promotional materials and ensure all marketing maintains a consistent brand identity.
• Assist with planning, setup, and execution of in-house, client, promotional, and networking events.
• Attend event setups to photograph and capture video content, including Reels, Stories, behind-the-scenes footage, and other social media content.
• Represent the company at events and build relationships with clients, vendors, influencers, and industry partners.
• Capture event photos, videos, Reels, and other marketing content.
• Coordinate event invitations, promotions, communications, and follow-up.
• Review and filter sponsorship, creator, and partnership opportunities based on brand alignment and value.
• Coordinate approved partnerships and track deliverables and relationships.
• Maintain records of sponsorships, partners, and marketing opportunities.
• Assist with websites, AI tools, digital platforms, and other marketing technology.
• Keep website content, product information, promotions, and digital assets current.
• Support basic SEO and online visibility initiatives.
• Organize and maintain marketing photos, videos, graphics, logos, and other digital assets.
• Maintain marketing calendars, deadlines, campaigns, and promotional activities.
• Coordinate PR, media, influencer, and creator opportunities.
• Track marketing performance and assist with reporting and analytics.
• Gather customer feedback and identify opportunities to improve marketing efforts.
• Collaborate with sales, operations, customer service, and leadership to support company goals.
• Assist with additional marketing projects as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
• Proven experience or strong interest in marketing analytics and digital marketing strategies.
• Proficiency in social media management platforms and web analytics tools.
• Basic graphic design skills with experience using tools such as Adobe Creative Suite or similar software.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative mindset with attention to detail and a proactive attitude towards learning new skills.

Join us as a Marketing Coordinator to contribute your skills in a collaborative environment while gaining valuable experience in digital marketing strategies and analytics.

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person