Email Marketing Specialist

CRM Specialist

We are seeking a detail-oriented CRM Specialist to support the planning, execution, and optimization of customer marketing campaigns across email, SMS, and mobile channels. This role is ideal for someone with a strong analytical background who enjoys collaborating across teams and using data to improve customer engagement.

Responsibilities

• Coordinate the setup, review, and launch of CRM campaigns across digital messaging channels.
• Build audience segments and support automated lifecycle communications.
• Partner with creative, merchandising, finance, and marketing teams to deliver campaign initiatives.
• Develop and evaluate test plans to improve message performance and conversion results.
• Track campaign outcomes, identify trends, and share clear recommendations with stakeholders.
• Support reporting, forecasting, and budget-related activities for CRM programs.
• Help maintain quality assurance standards for customer communications.
• Use personalization strategies to create more relevant customer experiences.
• Stay informed on CRM, retention marketing, and digital engagement best practices.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field preferred.
• 1–2 years of experience supporting email, SMS, mobile, or digital marketing programs.
• Strong Excel and reporting skills; database experience is a plus.
• Comfort working with campaign analytics and performance measurement tools.
• Strong organization, accuracy, and attention to detail.
• Ability to manage priorities independently while collaborating with cross-functional partners.
• Clear written and verbal communication skills.
• Experience with Attentive is preferred