Sales Director, Southeast Asia

Position Overview

We are seeking an energetic, results-driven, and strategic Sales Director – Southeast Asia to lead our regional commercial expansion. Based in Singapore, you will be responsible for defining the go-to-market strategy, building and scaling a high-performing local sales organization, driving revenue growth across key accounts, and ensuring operational excellence.

The ideal candidate possesses deep domain expertise in Industrial Automation , exceptional leadership skills, and a passionate, self-driven entrepreneurial mindset.

Key Responsibilities

• Sales Strategy & Business Growth
• Define and execute the comprehensive sales strategy, annual revenue targets, and budget planning for the Southeast Asia region.
• Analyze regional market trends, customer needs, and competitive landscapes to formulate differentiated market positioning and growth strategies.
• Cascade performance metrics across regional sales teams, continuously monitoring pipeline health, conversion rates, and revenue attainment.
• Key Account & Strategic Project Management
• Cultivate and maintain C-level relationships with core strategic clients and partners across Southeast Asia to maximize long-term business value.
• Lead high-stakes commercial negotiations, overseeing major contracts, pricing strategies, credit terms, and legal/financial risk management.
• Collaborate closely with cross-functional teams (R&D, Pre-sales, Delivery) to align technical solutions with client requirements and ensure flawless execution and customer success.
• Team Leadership & Organizational Talent Development
• Build, mentor, and scale a high-caliber localized sales team in Southeast Asia.
• Establish tailored performance metrics, commission structures, and incentive programs that motivate and retain top sales talent.
• Drive continuous team enablement through structured coaching, deal reviews, and skill-building programs to raise overall capability and stability.
• Operational Excellence & Commercial Compliance
• Oversee the end-to-end commercial lifecycle—including order processing, delivery tracking, payment collection, and post-sales coordination—to mitigate delivery risks and overdue receivables.
• Deliver regular data-driven business reviews and executive insights to support strategic decision-making.
• Standardize sales operations, system usage (CRM), and governance processes to boost organizational efficiency.

Qualifications & Requirements

• Industry Experience: Minimum 8+ years of successful B2B sales experience with at least 5+ years in sales management roles. Deep domain experience in Industrial Automation is required.
• Leadership Track Record: Proven experience leading sales teams (10+ headcount) and a track record of closing multi-million-dollar deals and complex technical projects.
• Education: Bachelor’s degree or above, preferably in Engineering (Industrial Automation, Computer Vision, Mechatronics, Computer Science) or Business/Marketing.
• Technical & Commercial Acumen: Strong understanding of industrial technologies, solution architecture, and technical negotiation, paired with solid financial literacy (P&L management, gross margins, cash flow, and contract compliance).
• Language & Communication: Native or professional fluency in English as a primary working language for executive stakeholder and international client interactions.
• Key Traits: Exceptionally fast learner with strong market sensitivity, high agility, and a passionate, infectious, self-motivated leadership style.