Head of APAC

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached.

The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation .

Here’s a little more:

• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
• Truly global team - 250+ people, 50+ nationalities, 50+ languages
• Guided by our values - ownership, impact, humility, and heart - in deed, not just word

The Role:

As the Head of APAC, your role will be to develop and scale Taptap Send’s growth across APAC, with direct ownership of East Asia and a particular focus on China, while overseeing our Southeast Asia business.

You will be responsible for setting the vision and strategy for the region and delivering ambitious growth and profitability targets, with P&L ownership for APAC.

You will directly drive the East Asia growth agenda, with China as a key priority, while providing strategic leadership and oversight across Southeast Asia, working closely with market leaders and teams to set priorities, challenge and support market strategies, and drive performance.

You will seek to establish TTS as the leading product and service for remittances across our APAC markets, whilst being the “face” of APAC both internally and externally.

Reporting directly to the Chief Revenue Officer, you will build, lead and develop high-performing teams across the region. The role offers the chance to join a high-growth startup and have a positive impact on the communities we serve.

What You'll Do

Strategy & Execution

• Establish the vision, strategy and execution plan for APAC, with direct ownership of East Asia, a particular focus on China, and oversight of Southeast Asia
• Own the APAC P&L and deliver ambitious growth and profitability targets across the regional portfolio
• Think creatively about driving adoption, improving profitability and increasing brand awareness across the region
• Report to the executive leadership team on progress, insights and needs with a data-driven, test-and-learn mindset
• Monitor, understand and interpret regional and market-level growth, operational and financial metrics to improve execution and inform resource allocation

Partnerships & Stakeholder Engagement

• Build trust-based relationships with diaspora communities, partners and key stakeholders across APAC, with a particular focus on developing Taptap Send’s presence and network in China and East Asia
• Represent Taptap Send externally across the region and build strong relationships across the broader payments, fintech and financial services ecosystem
• Collaborate closely with internal stakeholders (Customer Service, Finance, Tech, Legal, Financial Crime, Compliance, People Ops, etc.)

Growth & Customer Experience

• Directly own growth across East Asia, particularly China, including customer acquisition and retention, pricing, user research, product quality and customer experience
• Oversee growth across Southeast Asia, working closely with market leaders to set priorities, challenge and support market strategies, and deliver growth and profitability targets
• Identify and execute opportunities to unlock new markets and customer segments across APAC
• Recommend product improvements based on market, competitor and customer insights from across the region

Team Leadership & Development

• Lead teams across APAC to execute against collaboratively aligned strategies, priorities and timelines
• Provide strategic direction, coaching and support to market leaders across Southeast Asia while remaining hands-on in East Asia where needed
• Hire, inspire, develop and retain top, diverse talent
• Own team development and coaching, building a high-performing regional organisation as Taptap Send scales

What You'll Need:

• 10+ years of experience in payments or financial services, including senior leadership experience within a regulated entity.
• Proven track record of owning and scaling a multi-market or regional business with P&L responsibility, delivering ambitious growth and profitability targets.
• Deep understanding of the China payments ecosystem and strong networks across China and the broader East Asia fintech and financial services ecosystem.
• Strong understanding of the regulatory and payments landscape across APAC.
• Demonstrated experience driving consumer customer acquisition and retention, with a track record of building and scaling sustainable growth.
• Experience building, developing and leading high-performing teams across multiple markets and geographies.
• Strong commercial judgement, with the ability to balance growth, customer experience, operational excellence and profitability.
• Advanced stakeholder management capability, with the ability to build credibility with senior internal and external stakeholders.
• Strong analytical skills and a data-driven approach to decision making.
• Fluency in English and Mandarin is required.
• Bachelor's degree required; an advanced degree or MBA is a plus.
• Willingness to travel internationally on a regular basis to meet customers, partners and team members.

Also You Are:

• Execution oriented - we have an “impact first” philosophy and a lot to be done. You should be able to prioritize and take ideas to implementation
• Customer-centric - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures
• Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion
• Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g., events or customer meetings)
• Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
• Driven - you thrive in fast-paced, target oriented environments

Taptap Values

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.