Sr Analyst, Field Marketing

About the Role

Salesforce’s Global Public Sector Field Marketing team is looking for a passionate, data-driven, and results-oriented Field Marketing Senior Analyst to support the growth of our North America business.

In this role, you’ll drive end-to-end campaign planning and execution in close partnership with sales, brand, and cross-functional marketing teams. You’re an execution-focused marketer who thrives in a collaborative environment, knows how to turn insights into action, and is motivated by mission-driven impact.

If you’re energized by integrated marketing and love seeing your work drive measurable pipeline, we’d love to meet you.

Key Responsibilities

• Develop and execute strategic field marketing plans that align with business goals and drive pipeline for the AMER team.
• Align closely with sales to create marketing campaigns that address customer pain points, drive pipeline and accelerate deal cycles.
• Plan and deliver high-impact events, webinars, and digital campaigns to increase brand awareness, generate leads, and support pipeline progression.
• Analyze marketing performance and use insights to optimize campaign effectiveness, ROI, and conversion rates.
• Align with Sales and Marketing leadership on campaign priorities, program feedback, and sales enablement opportunities.
• Partner with marketing channel owners, including email, paid media, etc, to align on a cohesive nonprofit marketing strategy
• Stay up to date on nonprofit sector trends to inform marketing messaging and strategy.

Strategic Initiatives

• Lead integrated marketing campaigns across channels (email, digital, events, paid media, etc.) that drive new business and advance existing opportunities.
• Collaborate with Product Marketing, Industry Experts, and Program Managers to build and execute scalable, resonant campaigns.
• Manage agency and vendor relationships to amplify impact across live and digital experiences.
• Continuously evaluate and optimize campaign performance using data dashboards and reporting tools.
• Support thought leadership and content marketing aligned to sector trends and customer needs.

Experience & Skills

• 5 years of marketing experience in B2B or mission-driven organizations, preferably with exposure to the nonprofit sector.
• Understanding of nonprofit industry dynamics, language, and values.
• Strong organizational and analytical skills with a track record of using data to inform strategy.
• Demonstrated experience with integrated campaigns, email marketing, and lead nurturing.
• Excellent communication and storytelling skills, including the ability to present insights clearly to stakeholders.
• Experience with Salesforce CRM, Business Intelligence tools (e.g., Tableau, Einstein Analytics), and marketing automation platforms is a plus.