LandOffer
Senior Director, SMB Product Marketing
Job details
- Employment
- Full-time
- Level
- Executive
- Experience
- 10+ years
- Posted
- Jul 30, 2026
- Last confirmed open
- Oct 23, 2026
What you'll need to apply
Fields this application requires
Company-specific questions
- Do you have the unrestricted right to work in the country to which you're applying? (You must answer “No” if you are on any visa or possess any government issued work authorization document that has an expiration date; you should answer “Yes” if you have DACA or TPS authorization in the US)
- Government Employment: In the last 5 years, have you been an employee of a U.S. federal, state, or local government, including a "special Government employee" (defined under 18 U.S.C. §202), or a member of the U.S. Armed Services (including Reserve and Guard components)?
- I attest/confirm that I have no post-government employment restrictions currently applicable to me that have not already been addressed or disclosed in the previous questions, OR that if I am aware of any applicable restrictions, I will disclose them to the recruiter if contacted for further processing of my application. If I received written advice from my current or former government employer about work restrictions that are still active, I will provide it to the recruiter if contacted for further processing of my application.
- Are you currently or have you in the past been debarred, suspended, proposed for debarment or declared ineligible for award of a contract by any federal agency?
- As a U.S. company that exports software and technology internationally, we must comply with U.S. export control laws in every country where we operate. The information provided will be used to determine whether we need to obtain an Export Control License for your employment if you are hired. Are you a citizen, national or permanent resident of Iran, Cuba, North Korea or Syria?
- Regarding future positions at Salesforce, please select one of the following options
- I acknowledge that I have read, reviewed and answered the above questions truthfully and accurately. I further understand, and agree, that any offer of employment I may receive from Salesforce is conditional on the truth of the above statements and that, in the event it is subsequently determined that any of the above is inaccurate, any such offer of employment can be rescinded and, in the event I have commenced employment, such employment will be terminated, to the extent permitted by applicable law. Please select "yes" if you acknowledge.
About this role
Role Summary
We are looking for an exceptional Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for Salesforce's Small and Medium Business (SMB) segment — one of the company's highest-growth opportunities and most strategically important audiences.
This role requires a rare combination: a world-class marketer who obsesses over buyer truth, and a decisive leader who drives the business forward. You’ll own the full SMB PMM function — from narrative and positioning to product launches, sales activation, customer storytelling, market insights, and s ocial — while leading a team of talented product marketers doing some of the most ambitious work in the company.
The SMB opportunity at Salesforce is hiding in plain sight: millions of lean, fast-moving businesses that don't need an enterprise platform — they need their best hire. Salesforce and its turn-key agents are that hire. Your job is to make that undeniable.
You will report directly to the VP of Global SMB Marketing and partner closely with Product, Sales, and Field Marketing to turn market truth into pipeline.
What You'll Do
- Messaging & Positioning: Own the SMB narrative end-to-end. Develop and maintain the definitive positioning and messagi ng framework for Salesforce's SMB segment — grounded in deep buyer insight, competitive reality, and the unique value of our fu ll product portfolio (Agentforce Sales, S ervice, Marketing, Slack, and more).
- Product Launches: Lead high-impact go-to-market (GTM) strategies for new product releases and features targeting SMB buyers. Coordinate across Product, Sales, Demand Generation, and Creative to turn launches into market moments that drive pipeline and ACV.
- Sales Activation: Build the tools and content that make SMB Account Executives (AEs) and Sales Development Representatives (SDRs) unstoppable — pitch decks, talk tracks, competitive battlecards, objection handlers, and training. Serve as the bridge between the market and the field.
- Insights & Storytelling: Act as the authority on the SMB market — buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity. Turn intelligence into strategy, and transform customer outcomes into compelling stories that make ROI undeniable.
- AI Transformation: Lead the team’s integration of AI into operations — leveraging Agentforce to scale content, research, and execution.
- Team Leadership: Lead, develop, and inspire a team of talented product marketers. Set a high bar, unblock obstacles quickly, and build strong cross-functional trust.
What You Bring
- 10+ years of B2B product marketing experience, with significant time spent in SaaS or technology.
- SMB Focus: Direct experience marketing to SMB buyers is strongly preferred.
- Buyer Understanding: Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers.
- Messaging & GTM Leadership: Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact.
- Results-Oriented: Focused on driving revenue and business outcomes rather than just managing activities.
- Executive Presence: Highly comfortable presenting to CMO-level leadership and driving cross-functional alignment.
- People Management: Experience managing and developing senior product marketers, including Directors.
- Agility: Fast execution skills with a knack for removing friction and enabling team success.
Why Join This Team?
The SMB opportunity at Salesforce is one of the most exciting areas in the company. You’ll work with a product portfolio spanning Agentforce, Slack, and core platforms at a time when AI is fundamentally transforming what's possible for growing businesses.
This team moves fast and thinks big. Zero-to-one work happens scrappily and decisively, while scale is achieved through sharp execution and real influence. If you're looking for a role where you can do high-impact work, build something meaningful, and lead a team that pushes for excellence every day, this is the place for you.