Product Marketing Sr. Lead
Spotted 2h agoFull time
What you'll need to apply
Fields this application requires
NameEmailPhoneCountryRésuméWork authorization answerVisa sponsorship answer
Company-specific questions
- Do you have the unrestricted right to work in the country to which you're applying? (You must answer “No” if you are on any visa or possess any government issued work authorization document that has an expiration date; you should answer “Yes” if you have DACA or TPS authorization in the US)
- Government Employment: In the last 5 years, have you been an employee of a U.S. federal, state, or local government, including a "special Government employee" (defined under 18 U.S.C. §202), or a member of the U.S. Armed Services (including Reserve and Guard components)?
- I attest/confirm that I have no post-government employment restrictions currently applicable to me that have not already been addressed or disclosed in the previous questions, OR that if I am aware of any applicable restrictions, I will disclose them to the recruiter if contacted for further processing of my application. If I received written advice from my current or former government employer about work restrictions that are still active, I will provide it to the recruiter if contacted for further processing of my application.
- Are you currently or have you in the past been debarred, suspended, proposed for debarment or declared ineligible for award of a contract by any federal agency?
- As a U.S. company that exports software and technology internationally, we must comply with U.S. export control laws in every country where we operate. The information provided will be used to determine whether we need to obtain an Export Control License for your employment if you are hired. Are you a citizen, national or permanent resident of Iran, Cuba, North Korea or Syria?
- Regarding future positions at Salesforce, please select one of the following options
- I acknowledge that I have read, reviewed and answered the above questions truthfully and accurately. I further understand, and agree, that any offer of employment I may receive from Salesforce is conditional on the truth of the above statements and that, in the event it is subsequently determined that any of the above is inaccurate, any such offer of employment can be rescinded and, in the event I have commenced employment, such employment will be terminated, to the extent permitted by applicable law. Please select "yes" if you acknowledge.
Job description
About this role
Employer-provided description, formatted for easier reading.
Product Marketing Senior Manager, Strategic Tech
Partner Marketing — Job Description
Team Description
At Salesforce, our marketers craft inspirational stories and deliver groundbreaking experiences to people around the world. We develop campaigns, go-to-market programs, joint content, events, and sales enablement with our most strategic technology partners.
Our success is defined by our ability to drive co-marketing impact, build partner narrative, and create joint customer stories and use cases that accelerate pipeline and consumption.
About the Role
We're looking for a self-starting, team-oriented, and passionate Product Marketing Senior Manager to join our Strategic Tech Partner Marketing team, focused on our top Strategic Partnerships (Google, AWS, Anthropic, OpenAI, etc). In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, and partner-facing activation.
The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry.
Responsibilities
- Joint Go-To-Market Strategy & Messaging: Serve as a co-marketing expert for the strategic product partnerships — developing joint value propositions, partner narratives, and integrated messaging frameworks that align Salesforce products (Agentforce, Data 360, Slack, etc.) with partner platforms (AWS Marketplace, Amazon Bedrock, Google Cloud, Vertex AI, Gemini, BigQuery, etc.)
- Content & Thought Leadership: Create compelling thought leadership content — including blogs, technical articles, and social-ready assets — in close collaboration with partner teams. Coordinate internal SME review and partner approvals to bring content live on schedule.
- Customer Story Program: Own the joint customer story pipeline: identifying candidate customers, partnering with AEs and partner counterparts to secure approvals, and helping to produce a range of assets (story slides, blogs, video scripts, PR placements) for use across events, digital channels, and executive briefings.
- Campaign & Digital Activation: Partner with digital, demand gen, and social teams to develop and execute integrated co-marketing campaigns. This includes ideating new formats (e.g., developer-focused community campaigns, AMAs, paid media extensions) tied to joint product launches and key moments.
- Event Support & Execution: Drive the Salesforce + partner presence at flagship events — including Dreamforce, World Tours, AWS re:Invent, Google Cloud Next, and partner-hosted summits — by developing event content, sourcing and prepping customer speakers, and producing event materials.
- Quarterly Planning & Reporting: Own quarterly co-marketing planning in partnership with AWS and Google marketing stakeholders, building visual plans and presenting to leadership. Track and report on key metrics tied to pipeline, consumption, and content performance.
- Cross-Functional Alignment: Act as the connective tissue between Salesforce Product Marketing, Corporate Communications, Brand, Digital, and partner-side marketing teams — ensuring joint programs are well-coordinated, on-brand, and on strategy.
- Budget Management: Manage and track co-marketing budget submissions and vendor SOWs (e.g., production vendors, content agencies) with strong fiscal discipline.
Required Skills
- 8-10 years of experience in product marketing, partner marketing, field marketing, integrated campaigns, or go-to-market roles — ideally with a B2B SaaS or cloud technology background.
- Demonstrated experience working with or within hyperscaler or cloud partner ecosystems (AWS, Google Cloud, Microsoft Azure, or equivalent).
- Strong content creation skills — able to develop compelling messaging frameworks, sales plays, customer narratives, thought leadership blogs, and event/webinar content.
- Exceptional storytelling ability: can translate complex technical co-integrations into clear, differentiated, customer-relevant value propositions.
- Data-driven mindset with the ability to set, track, and report on measurable marketing metrics tied to pipeline and consumption goals.
- Proven cross-functional collaborator with experience aligning with global peers, partner counterparts, field sales, and executive stakeholders.
- Outstanding organizational skills and comfort balancing multiple high-priority workstreams against tight deadlines.
- Confident presenter — comfortable speaking to audiences of all sizes including executive briefings and partner QBRs.
- Hands-on executor: comfortable moving fluidly between strategy and detailed tactical delivery.
Preferred Skills
- Familiarity with Salesforce products and the Agentforce / AI ecosystem (Agentforce, Data Cloud, MCP, Zero Copy, etc.).
- Experience marketing in or around AI, LLMs, or agentic technology is highly desirable.
- Comfort working in external partner-facing channels and co-developing content alongside partner marketing teams.
- Understanding of AWS Marketplace procurement motions and/or Google Cloud go-to-market models.
Interested in this role?Continue on Salesforce's careers page.
Apply on Salesforce