Manager, Product and Technology Communications

Salesforce, the #1 AI CRM, is navigating a foundational shift– we are moving beyond the era of isolated AI tools toward a unified, enterprise AI architecture where AI doesn't just assist but acts.

We are seeking a Manager of Communications to help own the external communications strategy across Apps, Industries and Agentforce.

This person will translate the power of autonomous AI agents and seamless human-agent collaboration into compelling stories for executives, customers, and the broader market — partnering closely with product, product marketing, and executive leadership to position these platforms as the definitive infrastructure for AI-powered work, and ensuring a cohesive, differentiated narrative across the full portfolio.

The Role

You are a high-impact results driven comms strategist with the technical depth to understand the stack and the media narrative intuition to drive its adoption.

You will lead communication strategy for some of Salesforce’s biggest products, and partner closely with product engineering, product marketing, and senior leadership to ensure Salesforce is recognized not just as the #1 AI CRM, but as the #1 AI Agent Platform — across Apps, Industries, AI Labs, and Agentforce.

Core Responsibilities

• Devise and Execute the Strategic Narrative: Translate the high-level company vision into a multi-channel communications roadmap that explains the mechanics of the Agentic Enterprise.
• Curate Influence: Identify and empower internal visionaries and pioneering leaders across the org. Manage the process of turning diverse perspectives into a chorus of voices that validates the shift toward agentic work.
• Drive Outcome-Centric Storytelling: Lead the shift from feature-based external communications to outcome-based storytelling, producing the evidence and narratives that demonstrate how human-agent synergy scales impact across functional domains.
• Maintain Technical Integrity: Serve as the bridge between product and the public, ensuring complex concepts are simplified for the market without losing their technical authority or accuracy.

Qualifications

• 7+ years of experience in communications or marketing at the intersection of enterprise software and emerging technology, including experience supporting major category-shift narratives.
• Narrative Integrator: Proven ability to take disparate product lines — like Apps, Industries, AI Labs, and Agentforce — and weave them into a clear, compelling narrative.
• Agentic Fluency: Strong grasp of how autonomous agents change the user experience, with the ability to articulate the evolution.
• Collaborative Leader: Skilled project orchestrator who can work across departments to identify subject matter experts and turn them into market-facing thought leaders.
• Technical Literacy: Comfortable talking shop with product and product marketing to understand the 4-layer architecture and translate that knowledge into clear prose.
• Execution Excellence: Thrives in high-stakes environments; known for high agency — taking ownership of the mission and delivering results with precision.
• Exceptional Judgment: Able to navigate the rapidly evolving AI landscape and provide sound counsel to product leaders on how to move audiences through evidence-based storytelling.