Influencer Marketing Manager

Core Responsibilities & Scope

• Develop and execute an influencer marketing strategy aligned to brand and growth goals.
• Design and deploy agentic marketing workflows, using AI agents to automate creator discovery, vetting, outreach, briefing, content review, and performance reporting.
• Identify, vet, and recruit creators and industry influencers across LinkedIn, YouTube, podcasts, newsletters, and other relevant channels.
• Negotiate contracts, manage budgets, and oversee deliverables and timelines.
• Brief creators and review content to ensure it is on-brand, compliant, and aligned with FTC disclosure guidelines, with human-in-the-loop checkpoints for agent-generated work.
• Build long-term ambassador and advocacy programs.
• Track, analyze, and report on campaign performance, including reach, engagement, conversions, and ROI, using agents to surface insights and optimize in near real time.
• Partner with Brand, Content, Social, Community, Demand Gen, and AI/Product teams, as well as agencies and vendors, to scale agentic marketing across programs.
• Work through ambiguity and test new formats, platforms, partnership models, and agentic approaches.

Minimum Requirements

• 5+ years of proven experience in influencer, social, or partnership marketing.
• You have run multi-channel influencer campaigns end to end.
• You have hands-on experience with, or a strong interest in, agentic marketing and using AI agents or automation to scale marketing programs.
• You have experience with the B2B technology or SaaS business model.
• You have strong negotiation, relationship-building, and communication skills.
• You are data-driven and can tie programs to business outcomes.
• You have strong project and budget management skills.
• You have knowledge of FTC disclosure and brand safety guidelines.
• You have Degree or equivalent relevant experience
• You are an agentic first product marketer using AI and automation.

Preferred Qualifications

• You have experience with influencer platforms (e.g., CreatorIQ, Traackr, Grin, Aspire) and analytics tools.
• You have built or run agentic workflows (e.g., with Agentforce or similar AI agent tools) in a marketing context.
• You have agency or creator-side experience.
• You are familiar with AI and tech-industry creator communities.
• You have excellent written communication skills.
• You can lead through influence across a complex organization.