Marketing Specialist

The Marketing Specialist, NPI (New Product Introduction) Campaigns, drives the successful broad-market launch of new Renesas products. Within the UX Marketing organization, you will plan, coordinate, and execute integrated marketing communications campaigns that build awareness, spark engagement, and drive lead generation across our product groups.

Roles & Responsibilities

• Support the development and execution of integrated marketing campaign plans across advertising, email, social media, blogs, collateral, web and other digital channels.
• Partner with product marketing and cross-functional teams including graphics, web, email, events, PR and social media to coordinate campaign deliverables and timelines.
• Contribute to the development of product launch messaging and campaign positioning based on guidance from key stakeholders.
• Create and coordinate marketing communications content including email, digital advertising, landing pages, web content and promotional materials.
• Track campaign activities, project milestones and deliverables to help ensure launches are completed according to schedule.
• Coordinate cross-functional campaign meetings, document actions and follow up with stakeholders on assigned deliverables.
• Support event-related marketing activities, including messaging, communications materials and event logistics as required.
• Use marketing analytics and reporting tools to develop campaign summaries and monitor key performance indicators.
• Analyze campaign performance and identify opportunities to improve messaging, content or campaign execution
• Approximately 2+ years of relevant marketing, communications, project coordination or related professional experience preferred. Candidates with relevant graduate education, internships or substantial project-based experience may also be considered.
• Demonstrated ability to manage time effectively, organize priorities and solve routine project or execution challenges independently.
• Ability to manage multiple projects and assignments simultaneously while maintaining attention to deadlines and detail.
• Strong written and verbal communication skills, with the ability to prepare and present information to internal stakeholders.
• Ability to work effectively in a cross-functional, collaborative environment and coordinate activities across different teams
• Demonstrated ability to follow projects and deliverables through completion and proactively follow up with contributors to maintain project timelines.
• Comfortable working within established marketing processes while adapting to changing priorities and business requirements.
• Proficiency with Microsoft Office applications including PowerPoint, Excel, Word and SharePoint, or comparable productivity platforms.
• Prior exposure to digital marketing campaigns, content development, marketing automation, web content, events or campaign analytics is preferred.
• Experience in B2B technology, semiconductor, electronics or other technical industries is preferred but not required.

Education :

• Bachelor’s degree in Marketing, Communications, Business or a related discipline preferred; relevant graduate education is a plus.

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier . With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law.

For more information, please read our Diversity & Inclusion Statement .

Renesas Electronics deals with dual-use technology that is subject to U. S. export controls regulations.

Under these regulations it may be necessary for Renesas to obtain U. S. government export license prior to release of technology to certain persons.

The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.