Industry & Experiential Marketing Lead, Ads

Marketing - San Francisco

About the Role

We are hiring an Industry & Experiential Marketing Lead to build OpenAI’s presence and relationships across the global advertising industry. You will shape how we engage industry organizations, and influential marketing leaders, creating programs and experiences that build understanding, trust, and demand for OpenAI’s advertising solutions.

Reporting to the Head of Global Large Advertiser Marketing, you will define our industry engagement strategy, develop strategic relationships, and lead our participation in the moments that matter most to the advertising community. Your remit will span industry partnerships, conferences, executive programs, experiential activations, and research and content developed with industry partners.

You will work closely with Sales, Communications, Customer Marketing, and Content & Solutions Marketing, partnering with OpenAI’s centralized Events & Experiences team on production and delivery. This role requires a leader who can set a global strategy, build a function, and personally drive its most important programs.

In this role, you will:

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• Define the global industry engagement strategy. Identify the organizations, communities, leaders, and moments that can most effectively advance advertiser understanding, credibility, and adoption.
• Build strategic industry relationships. Lead relationships with advertising trade associations, professional communities, event organizers, and other industry partners; develop joint programs with clear value for OpenAI and the industry.
• Own the advertising industry events portfolio. Prioritize conferences, sponsorships, speaking opportunities, and activations based on audience relevance, business objectives, and investment.
• Create distinctive experiences. Develop executive gatheringsats that bring OpenAI’s advertising story to life and deepen relationships with advertisers and agencies.
• Lead program strategy and execution. Set objectives, audience strategy, programming, creative briefs, and engagement plans, partnering with the centralized Events & Experiences team on production and delivery.
• Develop thought leadership partnerships. Collaborate with industry organizations and internal teams to identify research, insights, and content opportunities that address meaningful advertiser questions.
• Shape executive participation. Partner with Communications and senior leaders on relevant speaking opportunities, session concepts, and preparation.
• Connect engagement to commercial outcomes. Work with Sales and Vertical Marketing on customer participation, meeting programs, and follow-up that extend the value of each experience.
• Build and lead the function. Manage external partners, and establish priorities, budgets, and ways of working.

You might thrive in this role if you have:

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• 10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing, strategic partnerships, or related roles.
• Strong understanding of the advertising ecosystem, including enterprise advertisers, agencies, industry organizations, and the factors that influence media investment.
• A track record of developing industry partnerships and delivering programs or experiences that advance customer relationships and business objectives.
• Experience leading complex programs with Sales, Communications, creative teams, event production teams, and external partners.
• Strong strategic and creative judgment, with the ability to turn business priorities into compelling programming and experiences.
• Excellent communication and relationship-building skills, including experience working with senior executives and external industry leaders.
• Ability to prioritize in a fast-moving environmentation, and move comfortably between strategy and hands-on execution.
• Experience establishing success measures and using results to improve programs and guide investment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core the full spectrum of humanity.

We are an equal opportunity employeration, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable lawation technology systems and related data security obligations.

To notify OpenAI that you believe this job posting is non-compliant. No response will be provided to inquiries unrelated to job posting compliance.

We are committed to providing reasonable accommodations to applicants with disabilities.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation

$227K – $252K + Offers Equity

The base pay offered may vary depending on multiple individualized factorsance-related bonus(es) for eligible employees, and the following benefits.

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.

More details about our benefits are available to candidates during the hiring process.

This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions.