Sr. Manager, Ads Marketing LATAM Regional

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The Team

At Netflix, the mission of our ads business is to build a must-buy advertising solution where clients (marketers and agencies) can reach diverse audiences who are highly engaged with the breadth and quality of our content. The Ads Marketing team shapes our core advertising positioning and drives B2B go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and activations.

By activating these messages across both owned and industry moments, campaigns, content and scaled channels, the team builds widespread awareness and excitement among our key advertising partners.

The Opportunity

The Senior Manager, Ads Marketing will be a key architect in the Ads Marketing team’s success by crafting and activating the Netflix advertising story and value proposition to brand partners and agencies across Mexico, Colombia, and Peru, as well as leading scaled and content channel efforts regionally.

In this role, you will spearhead market expansion, develop advertising ecosystems and effectively orchestrate external agency partners and distributed teams across the region. You’ll work with cross-functional teams to create strategic approaches to fueling brand and business growth on the service, unlocking the creative potential of our ads offering across these core and expanding Latin American markets.

Core Responsibilities

• Define Ads Marketing Strategy, Plan & Narratives: Own the B2B marketing strategy, plan, positioning, and GTM narratives across Mexico, Colombia, and Peru, crafting compelling stories and sales collateral (case studies, newsletters, presentations) that drive advertiser demand.
• Oversee Scaled & Content Channels: Direct the strategy and distribution for always-on B2B content across owned and scaled channels (newsletters, CRM, digital platforms), amplifying core positioning, case studies, proof points, and thought leadership across Latin America.
• Lead Integrated B2B Campaigns: Design and execute high-impact regional marketing programs including: digital campaigns, trade activations, and hospitality experiences, while maintaining Netflix’s high creative bar.
• Drive Commercial Alignment: Partner closely with the Ad Sales team on joint planning ensuring marketing initiatives support business needs, priorities and goals.
• Collaborate Cross-Functionally: Work closely with Comms, Measurement, Brand Partnerships, Title Marketing, Content, and Events to align on marketing needs and ensure a consistent, innovative and unified Ads narrative.
• Spearhead Owned and Industry Tentpoles: Lead strategy and presence for major local industry and owned events across Mexico, Colombia, and Peru.
• Harness Market & Client Insights: gather actionable market intelligence, competitive trends and leverage data and insights to shape local marketing strategy and represent market needs.
• Demonstrated track record of launching, spearheading, or scaling new geographic markets, with proven expertise managing external creative/media agencies and running multi-territory campaigns remotely.
• Team Leadership & Ways of Work: Guide team output, establish clear KPIs and learning agendas, model Netflix culture, and deliver regular updates and strategic asks to leadership.

Qualifications

• 10+ years of experience in Ads or B2B marketing, digital advertising, product marketing or marketing communications, with proven experience developing marketing plans and content across multiple Latin American markets.
• Fluency in Spanish and English (both written and verbal) is essential for collaboration across regional markets and global teams.
• Strong understanding of the CTV/OTT/Streaming landscape.
• Previous experience of working with Ad Sales teams and deep exposure to advertiser and media agency ecosystems across Mexico and broader LATAM markets (Colombia and Peru experience strongly preferred).
• Demonstrated excellence in brand positioning, narrative building, and collateral development, translating complex capabilities into clear, persuasive stories.
• Exceptional storytelling, presentation, and interpersonal skills, with proven track record to align and influence senior leaders and cross-functional teams collaboratively.
• Ability to develop and execute creative ideas, manage external agency partners, and navigate competing priorities with tight deadlines across multiple territories.
• Strong analytical and strategic acumen, with ability to turn complex research and audience insights into clear proof points and narratives.
• Exceptional cross-functional leadership proven ability to build trusted partnerships across diverse teams, align competing priorities, and drive unified strategies forward with high context and low ego.
• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are .

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully.

We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.