Senior Director, Creator Ecosystem Marketing - Minecraft

Overview At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.

Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name.

From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.

We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind.

We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.

In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!

Help shape the future of Minecraft's creator ecosystem and build the growth engine that brings creators, creator-made content, products, and players together.

We are seeking a Senior Director, Creator Ecosystem Marketing to lead global marketing across Minecraft's Creator Ecosystem, Marketplace, and subscription businesses and to partner with Product and business teams to build and steer the portfolio's growth strategy.

As the senior Marketing leader for this portfolio, this person will work closely with Product leadership to bring creator, customer, market, and competitive insights into product strategy and translate the product vision into clear positioning, compelling experiences, and marketing programs that drive results.

This leader and team will be accountable end-to-end for marketing, from customer insight, audience definition, and positioning through the design and execution of go-to-market and lifecycle programs, optimization, and results for each business area.

The leader will build and direct a high-performing team with product marketing leaders responsible for the UGC (User Generated Content) Creator Ecosystem, our Minecraft Marketplace, and our Subscription portfolio, aligning teams around shared customer, product, and business outcomes.

Responsibilities

Partner on Portfolio Growth Strategy

• Partner with Product and business leaders to build and steer the global, multi-year growth strategy across Minecraft's UGC Creator Ecosystem, Marketplace, and subscription businesses, including portfolio priorities, audience strategies, and investment recommendations.
• Serve as the senior Marketing partner to Product leadership, bringing customer needs, creator insights, market trends, competitive intelligence, and performance signals into product and portfolio decisions.
• Define audience segmentation, value propositions, and positioning across creators, Marketplace customers, subscribers, and players, and translate portfolio priorities into clear marketing plans and outcomes.

Lead End-to-End Marketing

• Be accountable for end-to-end go-to-market across the portfolio, from audience strategy, positioning, and launch planning through integrated execution, lifecycle marketing, optimization, and performance.
• Direct global go-to-market plans across channels and customer experiences, working with teams and partners across the business to deliver cohesive, high-quality execution.
• Establish clear priorities, milestones, accountabilities, dependencies, and outcomes so that strategy translates directly into market impact.

Build the Creator Ecosystem Growth Engine

• Build scalable systems for attracting, onboarding, educating, activating, engaging, and retaining creators throughout the creator lifecycle.
• Connect product marketing, community, education, partnerships, events, content, and marketing channels into an integrated creator journey that expands participation and deepens engagement.
• Bring creator feedback, behavior, and performance signals into decisions that improve the creator experience and strengthen the ecosystem.

Grow Marketplace and Subscription Value

• Design and execute integrated marketing programs that drive awareness, acquisition, engagement, retention, and lifetime value across Marketplace and subscription offerings.
• Lead the full program lifecycle, from audience and offer strategy through creative development, promotion, launch, lifecycle marketing, and optimization, working with Creative, Media, Community, and Product partners to showcase Marketplace content, creators, and subscription value.
• Define clear value propositions and customer journeys, and use testing, measurement, and customer insight to improve program performance and return on investment.

Connect Creators, Content, and Players

• Develop and deliver strategies that increase the visibility and discovery of high-quality creator-made content and help creators reach relevant audiences.
• Integrate creators and creator-made experiences across Minecraft launches, subscription offerings, cultural moments, and franchise priorities.
• Build stronger connections between creator participation, content supply, player discovery, engagement, and commercial opportunity.

Drive Portfolio and Business Performance

• Partner with product and business leaders to define the success measures for each business area across Creator Ecosystem, Marketplace, and Subscriptions.
• Lead portfolio and business reviews and use customer, creator, market, competitive, and performance insights to drive decisions and improve results.
• Hold the team accountable for measurable customer, product, marketing, and business outcomes while balancing near-term performance with long-term ecosystem growth.

Build and Lead the Marketing Team

• Lead and develop a high-performing team spanning Marketplace, Subscriptions, and Creator Ecosystem Marketing.
• Set clear strategic direction, business accountabilities, decision rights, operating rhythms, and success measures while empowering senior team members to lead their respective areas.
• Develop talent and foster a culture of customer focus, creativity, collaboration, executional excellence, inclusion, and accountability for results.
• Hold the team accountable for measurable customer, product, marketing, and business outcomes while balancing near-term performance with long-term ecosystem growth.

Build and Lead the Marketing Team

• Lead and develop a high-performing team spanning Marketplace, Subscriptions, and Creator Ecosystem Marketing.
• Set clear strategic direction, business accountabilities, decision rights, operating rhythms, and success measures while empowering senior team members to lead their respective areas.
• Develop talent and foster a culture of customer focus, creativity, collaboration, executional excellence, inclusion, and accountability for results.

Required Qualifications

• 10+ years experience leading agency or corporate brand management/design/marketing
• OR equivalent experience.

Preferred Qualifications

• Experience leading end-to-end marketing across product strategy, positioning, go-to-market, integrated execution, lifecycle marketing, and business performance.
• Experience leading marketing for creator ecosystems, developer platforms, digital marketplaces, subscription businesses, software platforms, or related products at global scale.
• Experience developing strategies for both B2B (Business-to-Business) and B2C (Business-to-Consumer) audiences, including professional developers or creator businesses and consumer or emerging creator audiences.
• Proven success translating customer, market, and competitive insights into product strategy, positioning, go-to-market plans, and measurable business growth.
• Experienc